"Edsel Ford": photos, gazawar

Daidai shekaru 60 da suka wuce, manyan jami'an na Amirka, mota manufacturer Ford Motor Company sanya wani jami'in bayani game da ƙaddamar da sabon mota brands. Sunan sabon kamfanin da aka mai suna bayan da kawai dan na almara Genri Forda. Yanzu wannan lokaci a cikin tarihi na Ford yana dauke da wani gazawar. Kuma da sunan na biyu Edsel ya zama fadan da bala'i. Amma shi yanzu da kuma nan, 19 Nuwamba 1956, har yanzu yana da wani ra'ayin. Bari mu tuna dalilin da ya sa aikin ya kasa "Edsel Ford." Wannan ne mai matukar ban sha'awa labarin.

bukatar fadada

A Amirka, wanda ya shigo gano daga yaki, da ma'auni na iko a cikin mota kasuwar ya bayyana ga zama mai sauqi qwarai. Akwai 'yan wasa daga babban Detroit Three, kazalika da dukan sauran mutane. Detroit uku - a "General Motors", "Ford" da "Hyundai". Amma ko da idan muka yi la'akari da ikon da rabo daga wadannan kamfanonin, da tsaro sun zalunci. Saboda haka, a karshen cikin 40s a birnin Dearborn, sãme ta zama dole don ƙirƙirar sabuwar mota brands, wanda zai iya saukar da tsakanin "Ford" da "Lincoln". A 50-ies a Skoda cike take yi yaƙi a tsakãninsu manajojin Tsohon soji da suka yi aiki a Dearborn shekaru da dama da kuma matasa, cike da kishi manajoji da cewa shiga cikin kamfanin nan da nan bayan da yaki. Yana da ban sha'awa cewa sosai farko game da sabon iri, da kuma yadda gaggawa shi ne ake bukata, shi ne magana da haihuwa tsare. A farkon 50-ies na mataimakin shugaban kula da tallace-tallace, Dzhon Deyvis, a kan tushen da kasuwar bincike da kuma bincike ya nuna yin wani sabon layi na tsakiyar size motoci a sedan, Santa Fe, hardtop da canzawa.

Wannan matasa manajoji ya amsa da cewa suna da karfi shakka cikin nasara da kuma tasiri na wani sabon shiri, kadan tunani da kuma gabatar da ganinsu. Concept samarwa, watakila mafi nasara da mafi m matasa saman manajan Frensis Reyt. Eh, sabon na biyu ake bukata. Duk da haka, da alama ya zama a kasuwa a cikin shekara ta gaba. Kuma mafi muhimmanci - shi ya kamata kunshi biyu daban-daban masu girma dabam na model jerin. Karamin iyali na model ya shiga cikin alkuki tsakanin kasafin kudin "Mercury" da "Ford". Inji mafi sami su wuri tsakanin "Lincoln" da "Cadillac".

gwarzo na rana

Wannan shirin da jũna kyawawan m, kuma m. A cewar kwararru, da aiwatar da shi za su kara kasuwa rabo daga karshen shekaru goma da kamar yadda kashi 20 cikin dari. A musamman rawar da aka buga da cewa mahaliccin ra'ayi ya iya gama da wani riba da yawa domin Ford a Turai.

Ya aka zahiri nutsar a daukaka shi ya kasance wani real gwarzo. A sakamakon haka, da kwamitin gudanarwa amince da shirin.

sabon fuskoki

Da farko, da sabon mota iri kira kawai, kuma homely - E-mota, ko da wani matukin jirgi mota. Daga baya, shi zai zama mota "Edsel". The mota ya ci gaba gaba daya daga karce. Yana da aka shirya ya kafa nasu jiki da kuma engine. Amma ya juya waje don zama tsada sosai. Kuma a sa'an nan aka yanke shawarar yin amfani da abin da ke can. Wannan shi ne misali tsarin "Ford" da "Mercury". A wannan yanayin, designers, a sashen na alamar ayyukan da aka umurce su da su yi shi tsananin, wanda ya taba ya faru kafin. Suna da yin wani mota da cewa ba ya yi kama da wani abu. Ya yi aiki a kan aikin na wani matashi da talented zanen Roy Brown. The aiki a duban farko kamar ba zai yiwu. Duk da haka, E-mota juya fitar a kan lokaci da kuma daidai kamar yadda umarta. Take a look, ya duba kamar wani matukin jirgi mota, kuma daga baya "Edsel Ford." Hotuna gabatar a wannan labarin.

Brown daga baya ya bayyana cewa, aiki a kan wannan shiri fara sosai ba zato ba tsammani. Designers a kan titi a hankali yayi nazari duk da motoci masu wucewa. Wannan gaban, wanda kama da jaws na wani predator - to, wanda aka baiwa gani a duk su. Shi ne tare da grille fara aiki designers, domin shi ne mai real mota mutum a kowane hankali. Musamman hankali ne ya biya zuwa tsaye maimakon a kwance kashi. Abin da sakamakon da aka, ya duba sosai sabo ne da kuma ban sha'awa. Wannan mota tsaye a waje, a wani rafi. Na biyu daukan hankali alama - raya kimiyyan gani da hasken wuta. Brown ya zo da shawarar da asali da kuma sanya fitilu stoplights sosai high.

Bugu da kari, sun kasance stylized boomerangs. Yana da jũna sabon abu da kuma raya fuka-fuki. Inda aka gabatar na farko shirye-sanya cikakken-size model na shugabannin fiberglass (15 Yuni 1955), a zauren na dogon lokaci ba zai kwantar da hankali da ni'ima.

fasaha halaye

Godiya ga m zane gwaji mota tsaya daga taron. Amma, har zuwa fasaha part, duk abin da ya yi kama da misali samar da model da Hyundai Mercury, amma kamar wata musamman cikakken bayani.

A cikin mota E-mota, sunansa daga baya aka canza zuwa "Edsel Ford" sun V8 injuna musamman ga sabon model a cikin juz'i na 5.9 lita da kuma 6.7 lita. Powertrains staffed uku-gudun atomatik watsa, tare da musamman keys, wanda kasance a kan matuƙin jirgin ruwa cibiya. Sauran ne wani misali sa na "Ford" sassa - frame dandali, m dakatar gaban buga absorbers, marẽmari baya, da tsutsa tuƙi, drum birki a kan dukkan hudu ƙafafun.

A farko-haife kasance da sunan

Akwai daya ne kawai kamfanin zauna kananan daki-daki - da na'ura ta kasance ba tare da wani sunan. Yana da ban sha'awa cewa sosai farko version, wanda ya miƙa daya daga saman manajoji, shi ya Ford Edsel. Amma dan Genri Forda an m tunani cewa wannan sunan zai kasance kowace rana zuwa flicker a kan dabaran iyakoki da fadin Amurka.

Dan mutu a 1943, da kuma bai taka muhimmiyar rawa a cikin kamfanin na tarihi. A halin yanzu, search for da sunan ya zama lamba daya matsala. A total fiye da dubu daban-daban sunayen da aka samarwa, amma babu wani daga cikinsu ba su da dandana. A fargaba, ko da na yi jũya zuwa ga mawãƙi, wanda kuma shi ne, ta hanyar, nasara ba a samu. A sakamakon haka, aikin da ya yi nasarar kafa da dama sunayen - Ranger, Corsair, Paser da kuma lissafi. Zabi abu daya bai faru ba, kuma a karshen, daya daga cikin wakilan da Board of Directors yanke shawarar kira da layin "Edsel Ford."

A saki

A farko model na "Edsel" ya tafi sayarwa Satumba 4, 1957. sosai m talla yakin da aka za'ayi. Kasuwar sun gabatar da sabon tsarin ba kawai a matsayin sabon motoci. Aikin da aka nuna wa jama'a a matsayin na musamman da kuma gaba daya sabon mota, "Ford Edsel."

Amma a gaskiya, daban-daban daga serial "Ford" da "Mercury" ya sosai kananan. Wasu kyau da kuma a wasu hanyoyi ko da m aka gyara ba za a iya cire daga ido, wadannan kamance an sosai sãɓã wa jũna daga abin da aka ce game da motoci a cikin talla. A sale tafi hudu versions na "Edsel Ford." Wannan ne mai babbar lissafi da kuma Corsair, wanda aka halicce su a kan tushen da "Mercury", da kuma karami Pacer da Ranger, bisa Ford.

All aka rasa ...

Kamfanin gudanar da sayar da kawai game da 63 dubu kofe a farkon shekara. Wannan adadi ne mai kananan, musamman idan ka yi la'akari da yadda da yawa da aka kashe a ci gaba. A shekarar 1959, tallace-tallace fadi ko da more. Nuwamba 19, 1959 at Ford yanke shawarar rufe kamfanin, "Edsel".

Kamfanin sha wahala babbar asarar. Masu motoci zargi "Edsel". The mota bai son mutumin a cikin titi saboda low ginawa inganci da zane, wanda shi ne kama da data kasance model. Da mai saye ba su son sunan. Babu wani abu da ya yi amma gaba daya ya rarraba samar, wanda aka yi a shekara ta 1959. An sa'an nan kuma tsaya samar da manyan version na mota. Amma wannan ba ya amfãne. Duk da m zane da kuma ingantattun quality, da mota har yanzu bai saya.

Ga shi ne - karshen

Nuwamba 19, 1959, a cikin "Ford Motor Company" yanke shawarar gaba daya rufe aikin Ford Edsel. Da gazawar a yau ya bayyana sharri, ba daidai ba ne, m marketing. Kuma yana da darasi mai kyau ga yau mota brands, wanda wani lokacin haifar da wani abu da ba a bukatar.

ƙarshe

Saboda haka, da muka samu daga abin da ya ƙunshi wani American mota "Ford Edsel." Kamar yadda ka gani, ko irin wannan shahara masana'antun matsayin "Ford", wani lokacin fama da asarar duk da zuba jari a cikin ci gaban da mota da kuma ta talla yakin. A total kudi asarar a "Ford" ya $ miliyan 250 (as 50 th), wanda ta yau nagartacce ne game da biliyan biyu.