Marketing Communications System

Well-kafa tsarin na sayar da ãyõyin kungiyar ne wani muhimmin sharaɗi ne ga ta aiki a matsayin cikakken fledged kasuwanci naúrar, kazalika da tasiri a kan nasara kasuwar matsayi. Tasirin sadarwa a wani taba-canza kasuwar yanayi, yana da muhimmanci sosai, saboda kasuwa ne tare da cikakken more kuma mafi dukiya. Bugu da kari, masu amfani da suke son su hadu da girma bukatun, da kuma hanyoyin da gasar, canje-canje a cikin shugabanci na wuya, da yin amfani da mafi m kayayyakin aiki, don aiki tare da bayanai.

Don shiryawa da samar da tallace-tallace da aka tabbatacce Trend, shi ne zama dole su koyi su sayar, akwai kananan don samar da kayayyaki da kuma samar da tallace-tallace kai tsaye tashar. Da ake ji tutu kudi, shi wajibi ne don tabbatar da cewa wani m amfani (rarrabe halaye) na dukiya sayar da aka sani zuwa Target abokan ciniki.

A tsarin na sayar da sadarwa korarsu biyu m raga: to sa samfurin m da dukiya - sananne. Mene ne tashoshi na sadarwa dole ne amfani da wannan tsarin?

Channels sadarwa ko sadarwa hadaddun, su ne:

- da aiki na ma'aikatan cikin sharuddan sirri Selling.

- tallace.

- hanyoyi don inganta tallace-tallace;

- sadarwar da jama'a.

Staff cikin sharuddan sirri tallace-tallace - shi ne sadarwa, wanda wakiltar wani sirri da kuma wani biyu-hanyar lamba (tattaunawa), da manufar wanda shi ne abokin ciniki ta tutu mataki a kan sayan, a Bugu da kari, tallace-tallace na da kõwa fãce a matsayin tushen bayanai don gudanar da bincike.

Talla ne a biya nau'i na daya-hanyar taro sadarwa, ya fito daga wata musamman source, kuma shi ne kai tsaye, ko kai tsaye ba da goyon baya ga marketing ayyukan da kungiyar.

Sales gabatarwa da kuma talla complements aikin ma'aikatan cikin sharuddan sirri tallace-tallace da kuma kara da karuwa a tallace-tallace na wasu kaya.

Hulda da jama'a ne a gangan mataki don ƙirƙirar wani m sauyin yanayi na amincewa da juna da kuma fahimtar tsakanin samfurin da masu sauraro. A wannan batun, dalilin sadarwa - ba don sayar da samfurin, da kuma samar da goyon baya ga ayyuka a halin kirki sharuddan.

Bugu da kari a wadannan gargajiya nufin wajibi ne a ambaci wani wajen sadarwa kai tsaye: Bikin Baje Kolin, sale taskoki, nune-nunen da telemarketing.

Communication tashoshi dole aiki a jummai, sabili da haka ya zama dole su yadda ya kamata ware kasafin kudin domin sadarwa tsakanin sadarwa, dangane da ƙayyadaddu na kaya sayar da sadarwa ayyuka.

marketing sadarwa tsarin yana da biyu na asali kayan aikin da suke da mafi girma da tasiri a kan tallace-tallace da sakamakon. Wannan shi ne aikin da ma'aikatan cikin sharuddan sirri tallace-tallace da kuma talla tashoshi. Don ya yi amfani da wadannan tashoshi, kana bukatar ka fahimci idan kai tsaye lambobi ne mafi tasiri talla.

Hakika, na sirri sayar da tallata kan ta m dace. Amma amfanin talla a da darajar. Bayan duk, da su aiwatar da guda lamba tare da masu sauraro, ta hanyar talla ne da yawa mai rahusa fiye da yin amfani da sirri lambobin sadarwa tare da m abokan ciniki.

Talla ya sa ya yiwu a wani gajeren lokaci don sadarwa tare da babban adadin abokan ciniki, yayin da har ma da mafi kyau mai sayarwa hour iyakance ikon yinsa. A daidai wannan lokaci dangane da wani takamaiman samfurin tare da kunkuntar kewayon masu amfani da, da tasiri na sirri sayar da shi ne babu shakka mafi girma.

marketing sadarwa tsarin ne a biyu-hanyar tsari. Ana rinjayar da m masu sauraro, a lokaci guda, karbar counter bayanai game da tsammanin da masu sauraro dauki. The hadin kai na wadannan abubuwa sa ya yiwu don cimma wani m sakamako a kan tallace-tallace.