Communication dabarun: raga, manufofin, samuwar tsari

Promotion kaya da kuma ayyuka na bukatar wani m m, wanda aka aiwatar a cikin ci gaban da wani sadarwar dabarun. Yau, marketing da ake zama wani gagarumin al'amari ne da wani shiri, ko shi aka sayar da burodi ko samar da fasaha da sabis. Nagartaccen m marketing sadarwa kamfanin siyasa ne kafin domin ta samu nasara.

ra'ayi

Wani sadarwa tsari yana da wani takamaiman burin da ake dangantawa da ci gaban dabarun. A sayar da babban hanya domin aiwatar da tsare-tsaren da kuma burin shi ne ya gina dangantaka tsakanin abokin ciniki da kuma manufacturer. Communication dabarun a cikin za'a fadada ma'ana - shi ne mai rikitarwa, duniya shirin cimma marketing raga na kamfanin. A wani narrower ji shi sinonimiziruyut da manufar kasuwanci dabarun. A yi, da sadarwa da dabarun hada da kasuwanci, m da kuma kafofin watsa labarai dabarun. Saboda haka, wannan ra'ayi shi ne kamfanin ya overall shirin na mataki don kafa sadarwar da kasuwa, da waje da kuma ciki yanayi.

abũbuwan amfãni

Raya sadarwa dabarun sa cikin kungiyar don ƙirƙirar wani tunani-fita shirin aiwatar da aiki don cimma burin su. A dabarun m yana da abũbuwan amfãni. Yana ba ka damar inganta halin kaka da kuma kara kudin-tasiri don rarraba duk wani nau'i na albarkatun: lokaci, mutum da kuma kudi. Strategy - shi ne hanya zuwa ga cikakken hoto da kuma samun mafi guntu kuma mafi m hanya zuwa ga burin. Ya taimaka wajen gina wani matsayi na manufofin, da kuma motsa zuwa ga duniya nasarori da ba wasting albarkatu a banza. A dabarun kuma ba ka damar samun boye reserves da sabon kasuwanci damar. An Hadakar m dogara ne a kan wani na sosai nazarin kasuwar hakikar, da fahimtar da amfani ko rashin amfani da samfurin kuma yana taimaka a sami m mafita ga zamani da kuma gabatarwa tsari.

iri da dabarun

Saboda haka a matsayin dabarun - shi ne wani ajali daga soja muhalli, kuma da sunan da aka aro daga tushe guda. A bisa al'ada ya bambanta tsaron gida, kuma m dabarun. The tsaro da harin iya zama flank da kuma gaban. Wancan ne, ba za su iya kawai a aika zuwa daya ko fiye abokan adawar, ko kaddarorin da dukiya - doke a kan sãsanninsu. Ko a da za'ayi a kan dukkan fronts: .. fafatawa, kasuwanni, da dai sauransu Akwai ma da yaƙin dabarun, cewa an, boye daga idanu na abokan gaba. Ba a banza shahara marketer Dzhek Traut kamanta aiwatar da sadarwa yaki da ake kira da epoch-yin aikin "Marketing Yin yãƙi".

Har ila yau, akwai wani m, a cikinsa tsaya fitar da gabatar da dabarun magudi da kuma taron gunduma. A wannan hangen zaman gaba, duk manufofin suna classified bisa ga wani janar Hanyar yin lamba tare da manufa masu sauraro. Gabatar - wani bude m al'umma, wadda ba a yi nufin zuwa tasiri da communicant. Its m - magudi, watau, latent effects ... Kuma da al'ada dogara ne a kan kafa hadin gwiwa tsakanin jam'iyyun.

tsarin

Communication dabarun haɗa kan bangaskiya karkashin wani uku Lines na mataki shiryawa: marketing, m da kuma kafofin watsa labarai dabarun. A marketing dabarun hada da kamfanin ta matsayi a kasuwa bincike da gano amfanin da iri, zabi na manufa masu sauraro. Creative dabarun - shi ne da halitta na key saƙonni da kuma samar da wani gani misali na ainihin ra'ayin sadarwa. Media dabarun - shi ne zabi na tashoshi na lamba tare da masu sauraro, shirin hanyoyi don sadarwa tare da masu amfani da hanyar kafofin watsa labarai da sauran lamba maki.

fasahar ci gaba

Duk wani dabarun wajen raya tushen on sosai analysis. Kuma marketing sadarwa dabarun fara da wani muhimmin mataki - nazarin halin da ake ciki. Domin high quality-mafita da za a gane musamman da ciyar samfurin, to da bayanai game da kamfanin ta matsayi a kasuwa, da fafatawa a gasa, su karfi da kasawan. Sau da yawa, wadannan kamfanonin sayar da sabis sayi a cikin na musamman hukumomin. iri dandali ne tsara a kan tushen da bayanai ɓullo da samfurin sakawa. A na gaba mataki - da definition kasuwar segments da kuma masu sauraro, abin da za a kafa sadarwa. Bayan duk binciken da za'ayi zo da nuna daga cikin halittar key saƙonni. Creative bayani gina a kan amfanin da samfurin da kuma mabukaci m. Yana dole ne sa da mai karɓa ba motsin zuciyarmu da kuma ƙungiyoyi. A na gaba mataki - da zabi na rarraba tashoshi posts. Don daidai zabi kafofin watsa labarai ya kamata su sani kafofin watsa labarai da zaɓin da manufa masu sauraro da kuma bincika ta image da kuma salon rayuwa. A key sakon ya kamata a visualized, watau to kai da material: kalmomi, music, TV tabo. A ci gaba lokaci na wani talla samfurin hada da neman haske, kuma mafi m talla images. A karshe mataki na samuwar da sadarwa dabarun - Development of kafofin watsa labarai shirin. Wajibi ne domin sanin da mita da kuma ikon yinsa, sadarwa, da lokacin lamba tare da mabukaci.

dabarun dandali

Development of a sadarwar dabarun ba abu mai yiwuwa ba tare da iri dandali. Kamfanin ya zama Masani game da manufa da kuma amfanin da samfurin. Suna sanya a tushe na manufar sakawa, wanda aka bayyana a matsayin da ake so samfurin image a ji na mabukaci. A manufacturer kamata kirkiro wani musamman sayar da shawara (USP), wanda zai "shirya" a cikin zukatan masu amfani. Yana iya zama halitta: a lokacin da samfurin ne mai real differentiator, kamar da tsarin aiki a kamfanin ta phones, "Apple". Ko wucin gadi, t. E. shimfiɗãwa. Alal misali, 'ya'yan itace da "Good" ne USP - "' ya'yan itace, halitta da alheri." iri dandali ne ɓullo da ga kowane yaƙin neman zaɓe, da kuma wani bangare ne na dabarun. A karkashi an tsara taken da sakonni ga promotional kayayyakin: marufi, rediyo da kuma telecasters, waje talla, da dai sauransu ...

Stage tsara manufa da kuma manufofin

A sadarwa dabarun shafi biyu iri daban-daban a raga. Dogon lokacin da raga kamata dace da ci gaban da tsare-tsaren da kamfanin a cikin dogon lokaci, kamar ci da wani matsayi a kasuwa, kamawa sabon kasuwanni da kuma segments, da sauransu. N. A dabara gajere a raga suna da alaka da matakai na gabatarwa da kuma iri ci gaba. Goal saitin za a iya yi a hanyoyi daban-daban. A mafi mashahuri ne da Smart model, bisa ga abin da burin dole musamman, da ma'auni, achievable, dacewa da kuma lokaci-iyakance. Wannan shi ne, wata tawagar ake bukata don fahimtar abin da kuma a ma'ana abin da ya kamata a kai. Ma'aikata ma bukatar mu raba a raga, fahimtar da su abũbuwan amfãni a gare su.

manufa masu sauraro

Domin m cin gaban wani sadarwar dabarun da ya kamata a fahimce shi sosai ga wanda da shi ne jawabi. A manufa masu sauraro na mafi muhimmanci siga a cikin binciken. Mafi sau da yawa, hukumar miƙa marketing sabis don tantance zamantakewa da alƙaluma da sigogi na masu sauraro: .. Sex, shekara, matsayin aure, da ilimi, samun kudin shiga, da dai sauransu Duk da haka, da wording na saƙonni da kuma sakawa Concepts ya zama a gane bukatun da halaye na mabukaci hali. Yana ba ka damar samun dacewa basira ga mutane, don samun kusa da su da kalmomin da jigogi. Saita na halayya halaye na masu amfani da kira psihografika, da bayyana manufar salon. Kowane mabukaci, dangane da irin, mataki na rayuwar iyali da zagayowar hanyar zuwa cinye albarkatun da kuma yin sayayya a kan tushen wasu dalilai. Don gane da irin wannan bayanai ne bai isa ba, domin su gudanar da wani binciken ko zabe, su za a iya samu ne kawai ta hanyar ingantattun bincike: hirarraki, projective dabaru.

enablers

A bisa ga al'ada, sadarwa dabarun dogara ne a kan yin amfani da takamaiman kayan aikin. Yana hada kayan aikin kamar: sirri sayar, PR-kayayyakin aiki, talla, BTL. A sadarwa dabarun da kamfanin ya shafi zabin na kafofin watsa labarai a cikin abin da talla za a sanya, shirin events da kuma ayyukan. Media shiryawa dogara ne a kan samu a cikin bincike na kafofin watsa labarai da zaɓin na masu sauraro data. Yana kuma damar domin manyan yawan haƙiƙa kafofin watsa labarai yi: Ratings, wurare dabam dabam, zirga-zirgar fasinja, da dai sauransu ...