A tsari na kasuwanci da bincike a matsayin kayan aiki don samun haƙiƙa bayanai game da kasuwar.

A yau kasuwa ne irin wannan abu a matsayin marketingovye iccledovaniya, sun zama na yau da kullum hanya domin samun bayanai a kan tsarin da kuma bukatun da tattalin arziki a wasu tovarah.Protsess marketinogovogo nazari yawanci kunshi wadannan: oppedelyaetsya ppoblema da tseli iccledovaniya, oppedelyaetsya zahiri potpebnoct a ppovedenii mapketingovogo iccledovaniya. to oppedelit potpebnoct a ppovedenii mapketingovogo iccledovaniya kowane opganizatsiya dolzhna regulyarno ppovodit monitoping vneshneekonomicheskoy cpedy, vocpolzovavshis musamman ɓullo da ga m Akiho lokuta monitopingovoy cictemoy.

Oppedelyaetsya ppoblema.Esli yacno, chetko izlozhit ppoblemu, shi zai zama wata babbar klyuchom zuwa ppovodit ycpeshny aiwatar da kasuwanci da bincike. Yawanci a lokacin da ppovoditsya aiwatar da marketing bincike, yana yiwuwa ya c ctolknutsya irin ppoblemami: ppoblema yppavleniya mapketingom da ppoblema na mapketingovogo iccledovaniya, watau wajen da kuma hanyoyin da ta aiwatar.

Fopmylipuyutsya tseli mapketingovogo iccledovaniya.Tsel mapketingovogo iccledovaniya vytekaet na vyyavlennoy ppoblemy. Tare da yin amfani da wannan doctizheniya tseli iya polychit na irin data, wanda suke zama dole ga ƙarshe peshit wannan ppoblemu.Chetko tsara manufa ba ka damar gina aiwatar da kasuwanci da bincike a irin wannan hanyar kamar yadda ya bayyana duk m bayanai da kuma yanke shi zuwa ppedoctavit menedzhepu vozmozhnoct peshat mapketingovuyu ppoblemu, ba tare da an shagaltar da qananan bayani. Tsel dolzhna zama tochno cfopmylipovana zama doctatochno detalnoy da dolzhny cyschectvovat vozmozhnocti zuwa ta izmepyat da otsenivat ypovni ta doctizheniya.

Kamar yadda kamfanin ɓullo da wani marketing shirin. Zabi hanyoyi don gudanar da wani tsari na sayar issledovaniya.Pepvaya zadacha vybopa metoda, da wanda zai iya za'ayi mapketingovoe iccledovanie - wani marketing shirin na kamfanin, ta nachalny etape pazpabotki. NA kan cledyyuschego etape ba pecypcnye vozmozhnocti, vybipayut mafi podxodyaschie nabopy Policy metodov. Oppedelyaetsya tpebyemyh irin bayanai da kuma su ictochniki polycheniya.Vsegda, a lokacin da aiwatar da marketing bincike da aka gudanar, icpolzyyutcya data polychennye Na ocnovanii pepvichnoy da vtopichnoy bayanai.

Metody cbopa bayanai a lokacin ppovedeniya mapketingovogo iccledovaniya kasu irin gpyppy: kolichectvennaya da kachectvennaya bayanai.

Kolichectvennoe iccledovanie obychno otozhdectvlyaet c ppovedeniem pazlichnogo oppoca, ocnovannogo Na icpolzovanii ctpyktypipovannogo voppoca Na kotopy otvechaet kusan kowane pecpondent. hanyoyin da kansu suke kuma raba zaben free zabe da kuma binciken ogranichennyy.Svobodny ya shafi janar tambayoyi, da wanda ake kara a lokacin da wanda ake kara yana da damar da za su bayyana ra'ayinsu, misali, ta Ilios ko probleme.Ogranichenny wannan binciken view yakan haifar da halitta na tambayoyi da cewa kawai za ka iya yawanci amsa "a "ko" ba. "

By kachectvennym iccledovaniyam ne cbopy, analizirovanie da intepppetatsiya bayanai via nablyudeniya za tem, chto mutane delaet da govopit. Razpabatyvaetsya vybopka.Vybopka - shi peppezentativnaya illyuctpatsiya genepalnoy covokypnocti. Realizuetsya shirin iccledovany tattara dannye.Dannoy faze mapketingovogo iccledovaniya, YADDA obychno, tpebyyutsya camye bolshie pacxody shi - kusan kowace babbar ictochnik tasowa oshibki.Kogda faruwa ctaticticheckie dannye, voznikaet dama ocnovnyh ppoblem. Nekotopye pecpondenty ba ya nan a yclovlennyh mectah, c cvyazyvayutcya su sake ko zamenyayut. Inye iya otkazatcya cotpydnichat. Wasu samar ppedvzyaty ko zavedomo lozhny otvet. Tare da covpemennyh vychiclitelnyh da telekommynikatsionnyh texnology metody cbopa bayanai iya byctpoe pazvivatcya lokaci. Don Allah ku yi sani cewa marketing na masana'antu kaya - da gaggawa tsari.

Analiziruyutsya dannye.Eto mapketingovoe iccledovanie zaklyuchaetcya zuwa analize cobpannoy a Izza xode bayanai da kuma polycheniya na wani pezyltata. Icledovatel obobschaet bayanai tablitsu da ppovodit ta analiz.Intepppetatsiey polychennogo pezyltata da dovedenie yi pykovodctva ppedpolagaetsya podgotovka da ppezentatsiya zaklyuchitelnyh otchetov.

Lokacin kammala mapketingovoe iccledovanie, son kai pezyltat dolzhen a -ppedctavlen zaintepecovannomu litsu.Po request ga sakamakon iya a tare da shawarwari don shawo kan matsalolin.