Samfurin rarraba tashoshi, ko kai da samfur naka ga mabukaci

Yau, da rarraba tsarin da kuma rarraba tashoshi ne wani ɓangare daga cikin ci gaban dabarun na wani kamfanin, ya yale shi ya fadada da kasuwanni, kara abokin ciniki tushe, kara da gasa na kayayyakin. A wannan batun, da gina kamfanin ta dabarun dole ne ya yi la'akari da tsarin.

tovarodvizhenija marketing tsarin ne mai hadaddun tsari a kan motsi na dukiya, wanda ya hada da abubuwa kamar ordering, ajiya, iko da adadin kaya a stock, sufuri. A lokaci guda, kamfanin za a iya amfani da a matsayin ciki ayyuka, da kuma unsa wasu kamfanoni domin gina rarraba tsarin.

samfurin rarraba tashoshi - shi ne wani muhimmin ɓangare na marketing manufar kamfanin. A kan abin da tashoshi kamfanin na zãɓen nasarar da kayayyakin a kasuwa, da kuma, ba shakka, samun kudin shiga na kamfanin.

Saboda haka, bari mu bincika daki-daki, yanayi da kuma iri daban-daban samfurin rarraba tashoshi.

samfurin rarraba tashoshi ne hanyar da a da can ne jiki motsi na kaya daga m zuwa karshe mabukaci. A karkashin karshe mabukaci da dukiya ne a mutum ta amfani da samfur ga nasu bukatun. A daya hannun, da tashoshi na kayayyaki - shi ne ma da hanyoyi na isar da hanyoyin da kaya zuwa masu amfani da. Har ila yau, wannan kalma na iya nufin wani hade da jiki da kuma doka mutane suke shamaki ba a sayarwa.

Dangane da cakuduwar da kuma tsarin, samfurin rarraba tashoshi za a iya raba 3 main iri: kai tsaye, kaikaitaccen da kuma gauraye.

A cikin hali na kai tsaye tashoshi kayayyaki kaya kai tsaye kawota da manufacturer zuwa karshen mabukaci. A irin wannan makirci, wanda ba su da hannu abin da shiga tsakani da. Wato, da sarkar motsi na kaya ne mai sauqi qwarai da kuma kama da wannan: manufacturer - karshe mabukaci. Lokacin amfani da kai tsaye tashar samfurin rarraba duk ayyuka a kan motsi na dukiya da kuma su sayar da daukan kansa ta m.

Direct tashoshi kayayyaki wurare dabam dabam, yawanci amfani a lokacin da tallar irin kayayyakin kamar yadda nagartaccen masana'antu kayan aiki, ko a samar da kayayyaki, ko hidimar ga wani takamaiman tsari.

A gaba da irin samfurin rarraba tashoshi ne fiye da na kowa - shi ne kai tsaye ba tashoshi. A wannan yanayin, da manufacturer ba zaton da ayyuka na isar da kaya zuwa karshe masu amfani. A makirci na motsi na dukiya da wahala. Ya ƙara da wani sabon kashi - matsakanci (s), watau, da sarkar ne kamar haka: m - matsakanci (s) - karshe mabukaci. Kamar yadda shamaki aiki dillalai, rarrabawa, jamiái, kiri shamaki ba. Manufacturer Hakika, rasa sadarwa kai tsaye da mabukaci na kayayyakin, amma yin amfani da irin wannan tashar bada bayyananne amfani - kasuwar fadada da wadata a tallace-tallace. Mun gode wa sadarwa da kuma ikon yinsa, daga cikin aiki wholesale da Retail shamaki ba samar da wani m samfurin samuwa, da kuma kawo shi zuwa ga manufa kasuwanni. Manufacturer, ko rasa wasu daga riba domin amfanin shamaki ba, duk da haka, shi ne ya lashe zaben, saboda shi ceton nasu lokaci da kuma albarkatun. kasuwa domin da kayayyakin da aka fadada irin wannan har dã ya kasance samuwa ga manufacturer, idan ya yi a cikin kasuwar kadai.

A karshen irin samfurin rarraba tashar - gauraye - hadawa abubuwa biyu na farkon tashoshi.

An muhimmanci sharadin tasiri na amfani da samfurin rarraba tashoshi - ne m kudin da mai sayarwa da kuma dace bayarwa na kaya zuwa kasuwa. A sakamakon haka, za ka iya cimma kyau yi.