Merchandiser - wanda shi ne shi? Wani mutum wanda ya san duk game da daidai ciniki

A Rasha, wannan sana'a ta zo ba haka ba da dadewa, kadan fiye da shekaru goma da suka wuce. Promotion, tallace-tallace shiryawa - kamar yadda aka fassara daga Ingilishi "merchandising". Definition wannan ra'ayi, bi da bi, za a iya ayyana a matsayin daidai shiryawa da motsi dukiya a hannun dama yawa, kuma a lokacin da ya dace a dama farashin. Wannan shi ne jigon wannan shugabanci. Saboda haka, babban aiki da wani gwani a cikin wannan filin ne bãyar da dukiya ga mai saye a matsayin dama da kuma zama dole.

Amsa tambaya "merchandiser - wanda shi ne" dole ne a ce cewa wajibi ne daga cikin ma'aikaci - sayar da dacewa kaya tare da taimakon yadda ya kamata shirya ayyukan. Yana hada da wani m talla samopodayuschuyu sa-up da yafi. Ya kuma ta na bukatar fahimtar yadda za ragowar stock cire da kuma kaya count, don haka cewa akwai wani wadatar da overstocking. Ga wani cin nasara aiki, ya bukatar ya san lokacin da yanayi da hawa da sauka a bukatar da sosai a hankali saka idanu da karewa kwanakin. A wannan yanayin, idan shagon yana da wani gani merchandiser, shi dole bayanai game da inda ci zafi zones, "zinariya" shelves. Ya kuma dole ne su iya yin lissafi da abokin ciniki gudana da kuma yadda shi ne motsi abokan ciniki ta hanyar da store.

Amsa tambaya "merchandiser - wanda aka" shi dole ne a ce cewa ya - a psychologist kuma m mai sadarwa. Amma ga nasara aiwatar da ayyuka da ya bukatar yarda da kai, kazalika da ilimi game da samfurin da kamfanin.

A halin yanzu, wannan sana'a ne masu tasowa, matasa, wanda aka fara kawai fahimta da tunani na tallace-tallace. Wannan matsayi ba ka damar samun mai girma kwarewa na hadin gwiwa da wakilan kasuwanci, kasuwanci da kuma ganin dukan nuances na "ciki". Mutane da sauri gane amsar tambayar "merchandiser - wanda aka" da sauri motsi sama da aiki tsani da kuma zauna wani gagarumin matsayi a cikin ciniki kungiyar.

Saboda haka, babban aiki na gwani - karuwa a tallace-tallace. The aiki rana kunshi ta yau da kullum sintiri domin sayar da kayayyakin. Merchandiser yana zuwa magance tare da da wani abokin ciniki tushe, wanda bada iko a kan kiyaye Concepts, wurare POS-kayan da na sa ido ga yin amfani.

Bugu da kari, dole ne ya kula da image na kungiyar a m sautunan, samar da wani Firayim wuri na samar da ci gaba da lura da da kasancewar a tallace-tallace. Domin dace farashin gyara gwani kullum na sa ido da gasar da kuma bayar da shawara ga masu sayarwa game da girman cinikayya alawus.

Merchandiser - wanda shi ne shi? Bukatun ga 'yan takara da suka yi kai tsaye dangane da halittar kuma da tabbatarwa daga kamfanin ta image. Saboda haka, zabin da 'yan takara na wannan matsayi, da darektan fa, tã da hankali ga wani wanda ake iya nuna bayyanar, da hanyoyin sadarwa, shekaru, kasancewar mafi girma ilimi. Fĩfĩta aka bai wa mafi yawan mutanen da suke da wani mataki na cinikayya da tattalin arziki da ma'aikata. A mafi yawan lokuta, aikin kwarewa taka muhimmiyar rawa a zabin 'yan takara. Amma da shekaru iyaka ne sau da yawa iyakance zuwa shekaru 30.