Masu online Stores kasance saba manufar "e-ciniki", don haka suka ko ta yaya kawai sanin amsar wannan tambaya «e-ciniki - abin da shi ne." Amma idan ka duba, a gaskiya ma, shi baba sama mai yawa nuances, kuma ajalin samun wani mafi fadi ma'anar.

E-ciniki: abin da yake da shi?

A janar ra'ayi ne kamar haka: a karkashin e-kasuwanci yana nufin wata hanyar yin kasuwanci, ya shafi hada da wani yawan ayyukan yin amfani da dijital data a cikin arziki na dukiya ko arziki na sabis / ayyuka, ciki har da a kan Internet.

Saboda haka, shi ne wani kasuwanci ma'amala, wanda aka yi da lantarki hanyar sadarwa.

E-ciniki tsarin (e-kasuwanci tsarin) ne wani nau'i ne na fasaha, wanda ya ba da mahalarta da tsarin da wadannan zažužžukan a kan Internet:

• masana'antun da kaya na dukiya / sabis - hadaya cibiyar sadarwa da kayayyakin zuwa yuwuwar mai saye, kazalika da liyafar da kuma aiki na abokin ciniki umarni.
• abokan ciniki (saye) - nemo da zaɓar a misali Internet albarkatun kaya da kuma ayyuka na amfani zuwa ga farashin da oda.

Sau da yawa wannan shafi wani gungu na bankuna don lantarki biya.

Babban aka gyara daga e-ciniki

E-ciniki ya hada da:

• cinikayya.
• data musayar;
• saƙon (via email, fax, watsa bayanai ta fax).
• kudi canja wurin.
• lantarki taskoki, kundayen, allon saƙo.
• da data tarin tsarin.
• labarai da sabis.
• lantarki hakkinSa.
• bayanai da sabis.
• Internet access, da dai sauransu.

Abũbuwan amfãni, kuma amfanin E-Commerce

Abin baƙin ciki, ko da a cikin shekaru high fasahar akwai mutanen da suka gudanar a ce: "Ban gane ba newfangled e-ciniki, abin da yake da shi da kuma dalilin da ya sa aka bukace ta a duk? Na fi son yin aiki a cikin tsohon hanya. "

Abin farin, wannan wata naúrar, kuma idan "dinosaur" daga wadannan har yanzu wanzu, da cewa sun gudanar da kasuwanci a kan manufa da "kalma daga bakinka" kuma kawai "domin" ba tare da faruwa a cikin rumfa sarari. A girma daga e-kasuwanci da aka girma cikin sauri, a matsayin ci gaban masu amfani da e-kasuwanci, wanda shi ne kadai m reviews. Wannan shi ne saboda da yawa abũbuwan amfãni, kuma amfanin:

• muhimmanci rage kasuwanci da kuma transactional (tallace-tallace umarni) ta halin kaka.
• warware matsalar na cikin karkara na sayarwa da kuma mai saye da yankin wuri.
• da yanayi na kafa wata kai tsaye hulda da kasuwa mahalarta.
• fitowan na yiwuwar shigar duniya kasuwar zuwa kananan da kuma matsakaici-sized kasuwanci.
• kasuwar zama m: dukkan mahalarta fatauci nan take samun duk bukatar bayanai: samfurin farashin, delivery sharuddan, tayin gasar kamfanonin.
• Business mafita "daga cikin wasu inuwõyi": kusan magance matsalar criminalization na kasuwar matakai, da haraji gudana, da dai sauransu

E-Commerce dandali da kuma samuwa ayyukan

Ayyuka suna da za'ayi e-kasuwanci tsakanin doka abokai, masu zaman kansu da kuma jama'a, kazalika da tsakanin hukumomi da kuma daidaikun mutane.

Platform for aiki na e-kasuwanci mahalarta ne, na farko, online shopping.

Saboda kasancewar e-kasuwanci kasuwa mahalarta yi amfani da wadannan business aiki da ma'amaloli:

• shuka hulɗar tsakanin m abokan ciniki da kuma masu kaya.
• aiwatar da lantarki musayar bayanai;
• arziki na pre kuma post-tallace-tallace da goyon baya ga abokan ciniki da suka sayi samfurin a cikin online store (daga cikin halaye na kayayyakin ko ayyuka, aiki umarni, kawo karshen tare da feedback da kuma abokin ciniki feedback).
• yi na sayar da kaya / sabis / ayyukansu.
• Electronic biya sayan (ta lantarki miƙa kudi ta banki).
• bayarwa na dukiya management, ciki har da mai saye.
• Management matsayi na aikace-aikace da kuma ayyuka.

Bigiren aikace-aikace na e-ciniki

Filayen da aiki a cikin abin da e-ciniki, ne sosai bambancin:

• Internet Marketing;
• online shopping.
• kasuwanci ayyukan, wanda sun hada da oda na kaya (ko sabis), da shirye-shiryen da kuma biyan bashin.
• Tana hada kai da dama kamfanonin a kan daya website.
• Business Administration Organization (haraji, al'adu software, asasshe, da dai sauransu ...).
• lissafin kudi.
• sufuri da kuma dabaru.
• feedback daga abokan ciniki, reviews.

Yankin matakan e-ciniki

E-ciniki ne da za'ayi a cikin wadannan matakai:

• yankin.
• kasa;
• International.

Babban bambancin kungiyar na business aiki a kowane daya daga wadannan matakan ne ba a cikin fasaha abun ciki (saboda e-kasuwanci ne da za'ayi a kan Internet, da kuma shi ne duniya a cikin yanayi), da 'yan majalisu.

A kasashen waje kasuwar (as tsayayya da su ciki) don aiwatar da wani e-kasuwanci tsarin ne da ɗan mafi rikitarwa. Wannan shi ne saboda da bambanci a cikin haraji tsarin, lissafin kudi, al'adu da aikinsu, da dokokin na kasashe daban-daban.

Category e-ciniki

Wannan category na kasuwanci za a iya raba 4-daban na e-ciniki:

• kasuwanci-to-kasuwanci (kasuwanci to kasuwanci).
• kasuwanci-to-mabukaci (kasuwanci ga masu amfani da);
• kasuwanci-to-gwamnati (Business Administration).
• mabukaci-to-gwamnati (mai amfani da kuma gwamnati).

Alal misali, yana nufin "kasuwanci to kasuwanci" ne kamfanonin da suke amfani da Internet a gudanar da umarni ga masu kaya, samun da invoicing na da biyan bashin.

Irin "kasuwanci ga mabukaci" - su ne daidaitattun online store ga mutane, a cikin wasu kalmomi, tana wakiltar e-kiri. Ya kamata a lura cewa wannan shi ne ya fi kowa irin cinikayya yanzu.

By nufin "kasuwanci gwamnati" ya hada da dukan ayyukan da za'ayi tsakanin abokai da kuma hukumomin gwamnati. A Rasha, sarari misali ne site na haraji da sabis (da shawara da yiwuwar wani lantarki musayar) ko da yanar jama'a samuwa da kuma tendering.

View "mai amfani da kuma gwamnati" kawai ya fara da za a yada: shi ke ma'amaloli da za'ayi tsakanin mutane da kuma hukumomin gwamnati. Da aka sani a da Rasha da sabis na "Electronic gwamnatin" ko "portal na jama'a da sabis", misali.

Saboda haka, mun gano ainihin Concepts na e-ciniki, shi ne, ikon yinsa, da kuma key 'yan wasan kwaikwayo.

ePN matsayin wani misali da wani cin nasara e-ciniki

Daya daga cikin mafi shahara da kuma rare a Rasha misalai na e-kasuwanci ne-Commerce wani e Partners da hanyar sadarwa (EPN).

ePN ne wani talla dandamali cewa hadawa da dama affiliate shirye-shirye na wasu daga cikin mafi girma e-kasuwanci ayyukan (misali, eBay, AliExpress).

Tuki aiki yana shirya kamar haka:

• wani kula da shafukan yanar (da shi na iya zama wani blogger, ko wani mai of your own shafin yanar gizo), yana rubuce a cikin tsarin.
• samun da kansa mahada;
• Wannan yakan musamman code a kan yanar gizo page - akwai wani jami'in da abokin tarayya na da zabi talla e-Commerce Partners hanyar sadarwa;
• wadannan hira da shafin.
• tsiwirwirin wani kaso daga kowane sayan your site baƙo ake magana da affiliate mahada.

WP e-Commerce

A babban adadin mutane ne yanzu Keen on e-kasuwanci da fari saboda so don ƙirƙirar your own shafin yanar gizo, musamman online store domin sayar da nasu kayayyakin. Don hadu da wannan girma bukatar, developers sun mayar da hankali a kan samar da e-kasuwanci template (template e-kasuwanci). Abin da an dauke kasa.

Wata irin wannan misali ne samfuri WordPress e-kasuwanci. Yana da wani Siyayya plugin for WordPress (daya daga cikin mafi m content management tsarin), nufin da farko ga halittar da kuma kungiyar na blogs). Gaba daya free kuma damar baƙi don yin sayayya a cikin website.

A wasu kalmomin, wannan plugin ba ka damar haifar da wani online store (bisa WordPress). Wannan toshe-in e-kasuwanci yana da dukan zama dole kayayyakin aiki, da kuma saituna zabin dacewa da zamani da bukatun.