SWOT-bincike - shi ne mafi araha sayar da kayan aiki

Don lashe gasar, da dan wasa bukatar ya san su da karfi da kuma rauni bangarorin (karfi , kazalika da abokan adawar su, ya karfafa da raunana amfani). Business - wannan gasar, kawai kyauta - wani riba da kuma lashe gasar. SWOT-bincike - shi ne:

1. Karfi (karfi).
2. Kasawan (rauni).
3. Opportunities (dama).
4. Treats (barazanar).

Domin analysis abu karfi da kuma kasawan (S kuma W) gefe ne ciki dalilai, dama da kuma barazanar (G kuma T) - waje ba tare da ana rinjayi da abu.

A ciki dalilai sun hada da:

• ma'aikata.
• farashin.
• marketing.
• management.
• na kudi.

External, bi da bi - shi ne:

• Jihar (dokokin, haraji).
• da zamantakewa yanayi.
• gasar.
• halitta dalilai da sauransu.

Nazari, ta amfani da kayayyakin aiki, marketing

A duban farko, da SWOT-analysis dabara ne yawa sauki fiye da sauran hanyoyin da za a auna tattalin arziki aiki. Abu ne mai sauki ga kungiyar duk da dalilai 4, da kuma, fara daga gare su, to yi management karshe. Amma idan ba ka mayar da hankali a kan guda samfurin, kasuwar kashi, ko mai raba specialization, za ka iya samun jerin general shawarwari.

Ya kamata a lura cewa yana da kyawawa don tantance karfi cikin sharuddan abokin ciniki kamfanoni. Tun da ma'aikata ba zai iya zama manufarsu a kan wannan al'amari. Saboda haka, SWOT-bincike - shi ne ma wata damar duba a cikin ayyukan da kamfanin ta hanyar da idanu na mabukaci. Akwai aiki mai muhimmanci feedback. Don bincika hali da masu amfani da kamfanin, shi wajibi ne su gudanar da kasuwanci da bincike. A kan tushen da ta gina wani bincike na karfi da kuma kasawan.

Yawancin lokaci ya tashi daga wata matrix da sassa hudu da suke cikin saba lakabi na «SWOT-bincike." Kasawan suna ranked domin muhimmancin, kamar wancan karfi, da sauransu. Sa'an nan, kowane abu da aka bari ga tasirin da wani abu daga wani ɓangare na matrix. Alal misali, sosai m ma'aikatan - forte. Wannan shi ne ga wani kamfani a cikin mataki na muhimmancin daya daga cikin na farko manyan al'amurra. Ko wannan adadi ne batun da tasiri na fafatawa a gasa? Eh, da ma'aikatan sau da yawa luring. Sanadiyar haka ne, daya daga cikin karshe zai magance minimization na barazana.

Kuma a yi?

Wani misali: kamfanin ne mai matuƙar m farashin siyasa ta hanyar haraji ihisani da yin amfani da rahusa raw kayan. Yana da wani amfani ga wanda zai iya shafar biyu jihar fafatawa a gasa. Saboda haka, a cikin dogon gudu ba ware da yiwuwar daga cikin bacewar ko weakening na karfi jam'iyyar. Kammalawa: The bukatar a wannan lokacin ya dauki amfani da matsakaicin, to sai sarrafa ayyukan, ko je zuwa wani tsada category, amma babbar kayayyakin.

Saboda haka, SWOT-bincike - shi ne ikon saukake sanin da matsayi a kasuwa a wannan lokacin, wajen samar da shawarwari ga gajeren lokaci. Duk wani marketer dole bukatar sani da kayan yau da kullum. Tun da, a yi, da irin wannan matrix amfani a kimantawa da ƙarfi, kuma damar da kamfanin.

Yana iya zama cewa ba duk da shawarwari ne m, a matsayin SWOT-bincike - shi ne kawai wani kayan aiki. Daga cikin jerin dabarun to zabi wani nasara, arithmetical hanyoyin ba yi wannan. Clear jagororin domin zabar ba su tuna da definition harkokin kasuwanci: m management ne a naka kasadar.