Siyayya "Technosila": abokin ciniki reviews da kuma ma'aikatan

Brand "Technosila" - daga cikin mafi recognizable a Rasha. Wannan shi ne daya daga cikin mafi girma a kiri a cikin kashi na mabukaci Electronics. Kafa a kan shekaru 20 da suka wuce, kamfanin "Technosila" ya ci gaba da fitowa. Duk da wuya sau hade da matsaloli na zamani na Rasha tattalin arzikin yau, alama executives ganin al'amurra a ci gaban sabon ayyukan.

Daga cikin mafi tsauri segments na zamani lantarki kiri - online tallace-tallace. A wannan yanayin, idan wasu lokaci da suka wuce, online kiri an dauke fafatawa a gasa, to gargajiya da maki na tallace-tallace, yanzu off-line kiri suna rayayye koyi yin amfani da online kayan aikin domin inganta harkokin kasuwanci. Yau, da Internet - makawa ga da yawa masu sayarwa tashar sadarwa tare da abokin ciniki.

Ayyana saman manajoji "Technosila" hari ne sun fi mayar saboda wani karin aiki amfani da kawai wannan online kayan aikin. Don abin da har zuwa aiki kayayyakin more rayuwa shi ne wani iri? Ta yaya gamsu ne abokan ciniki abubuwan da kamfanin cikin sharuddan ziyara ga off-line Stores, kuma a gaskiya koma zuwa online sabis?

alama labarin

Kamfanin "Technosila", reviews daga waxanda suke ba a cikin online sarari a manyan lambobin - daya daga cikin manyan Rasha kiri a cikin kashi na iyali kayan da kayan lantarki. A cewar daban-daban kimomi, kamfanin mukamansu daga saman kamfanonin na Rasha Federation cikin sharuddan amfani da kiri sarari. Bisa kamfanin "Technosila", a 1993, biyu 'yan kasuwa - Victor kuma Vyacheslav Zaitsev a Moscow. Tun 2001, da alama ya fara bayyana a cikin sauran yankuna na Rasha Federation. Game da al'amurra na rarraba cibiyar sadarwa "Technosila" sake bitar da yawa Rasha kasuwar sun fi kyau. By 2007, babban ɓangare na iri Stores dake a cikin yankuna. A wannan shekara, shi buɗe ta farko a ketare shagon "Technosila" - a Dushanbe, karkashin kamfani yarjejeniya.

A 2010, "Technosila" dukiya, wanda a sake dubawa game da al'amari na kara fadada cikin sharuddan da 'yan rikicin ba overly m a Rasha kafofin watsa labarai masana, ya tafi zuwa ga management na MDM Bank. Ba da da ewa, duk da haka, hannun jari da aka sayar zuwa da iri Dauria. A aka kaddamar a watan Fabrairu 2011, fatarar aikace-aikace "Technosila" iri. Comments game da shi sun kasance sosai daban-daban connotation a Rasha masana yanayi. An sani cewa a lokacin da ji game da fatarar, adadin da da'awar da bashi wuce 11 biliyan rubles. By karshen 2011 Dauria kamfanin ya gudanar ya biya dukkan basuka "Technosila", kuma tun farkon shekarar 2012, cibiyar sadarwa na shagunan sake buɗe musu kofa abokan ciniki. Amma nan da nan da isasshen, da alama aka sayar zuwa rukuni na kudi masu zuba jari. A 2014, aka sanar da cewa "Technosila" ci tare da wani babban retailer na lantarki da kuma gida kayan kashi - kamfanin "Tekhnoshok". A sakamakon haka shi da wani daya daga cikin mafi girma a kasuwanci networks Rasha adadin zuwa fiye da 120 Stores, kuma jimlar yanki na kantuna wucewa 230 sq. M. m. "Technosila" The iri ne yanzu ba a duk tarayya gundumomi na Rasha, fãce Far East.

Kamfanin na da tsare-tsaren - to rayayye ci gaba online kasuwanci bangaren. Mallakar alama "Technosila" online store abokin ciniki feedback samu a fadi da kewayon. Degree na jin zuciya, ba shakka, sosai daban-daban, amma a general, Rasha masu amfani kasance a cikin kamfanin gaskiya ma. Ingantaccen aiki daga cikin iri tsarin, masana sun yi imanin, shi ne sun fi mayar saboda da nasara hadewa da albarkatun "Technosila" da "Tekhnoshok", samuwa a lokacin hadewar. A nan gaba, da kamfani shirin zuba jari a cikin dabaru, kyautata na IT-kayayyakin more rayuwa, aiwatar da sabon CRM samfurori da kuma kaddamar da wani iri-iri na biyayya shirye-shirye.

Aukuwa a cikin online shugabanci

A al'amurran da suka shafi ci gaban da iri a cikin online shugabanci. Kamar yadda muka gani a sama, da alama "Technosila" abokin ciniki reviews kuma mafi rayayye samun a Internet sarari. Ra'ayinta game da ingancin kayayyakin da aka sayar a cikin Stores, kazalika da matakin na sabis, da Rasha, mutane sun nuna a kan da yawa daban-daban online portals. Alal misali, a wani fairly fadi da kewayon bako sake dubawa "Technosila" to "na Yandex.Market" - daya daga cikin mafi girma a integrators a Rasha Internet tallace-tallace.

Bisa ga tsare-tsaren da bayyana ta jagorancin da iri a kafofin watsa labarai hira, kamfanin na fuskantar da aiki - don samar da kasuwar isasshe musamman kasuwanci format a matsayin abin koyi, wanda za a optimally hada online da kuma offline line kayayyakin more rayuwa. Yana da aka shirya da su zuba jari a kyautata na site, kara da fitarwa a Rasha kafofin watsa labarai masu amfani. A cewar kwararru da yawa, forming reviews na "Technosila" store, da nasara ganin na da iri manufofin iya fi mayar hana rikicin trends a cikin kashi. Duk da haka, manazarta ce, na zamani Rasha kiri iya yadda ya kamata wajen samar da idan optimally dace da batun na prioritization a online da kuma offline tallace-tallace. A gaskiya, a cikin tsarin da wannan dabarun, kuma tabbas za su ci gaba "Technosila". Tuni, a cewar rahotanni, a wasu kafofin, da rabo daga online tallace-tallace a cikin kamfanin ya haifar game da 20% na kudaden shiga a Rasha kasuwar. Ana sa ran cewa wannan adadi za su yi girma.

Offline Topical!

Duk da haka, kai manajoji "Technosila" a wata hira da manema labarai haskaka da cewa offline tallace-tallace yankin ma za a ci gaba. Da farko, a cikin bangare na kayayyakin tallafi ga online bangaren na kasuwanci. Wannan shi ne, abokin ciniki, oda da wani abu online, ya kamata su iya zo a cikin m ga ya store da kuma karba ka saya. Amma ga yawan kashe-line maki na cibiyar sadarwa, an yi imani da kamfanin ta manajoji, ba zai canza muhimmanci a nan gaba. Yana iya lura da cewa, sake dubawa na kantin sayar da "Technosila" sun fi mayar hada da bangare na wuri na musamman da maki na tallace-tallace. Mutane da yawa abokan ciniki godiya saukaka da wuri daga cikin mafi yawansu correlative da labarin kasa na birane da kuma kai kayayyakin more rayuwa na ƙauyuka. Idan siyasa halin da dukkan-tsara sarrafawa isasshen Stores ci gaba, sa'an nan da iri yana da dukan chances, masana sun ce, su tsayar da wani tasiri inji na hulda tsakanin online da kuma offline bangaren na kasuwanci model.

online marketing

Ko ta wani hanya, "Technosila", kamar yadda evidenced da comments na manajoji, zai accentuate ci gaba a-line shugabanci. Mene ne key al'amurran da iri marketing dabarun aiwatar a cikin tsarin na dacewa da manufofin? An zaci, musamman, da karbuwa daga kamfanin ta kasuwanci model zuwa halaye na mabukaci hali na 'yan kasa. Alal misali, mutane da yawa zamani saye yanke shawara a kan saye da wani irin kaya kafin su duka biyu zo da store.

Da hankula labari ne kamar haka. Da farko, da mai saye da ke sa wani zaɓi na kayayyakin dogara ne a kan farashin da kuma mafi kyau daga ra'ayinsa na samfurin yi. Sa'an nan wanda ya karanta located a babbar online shafukan reviews. "Technosila" to "na Yandex.Market" - daya daga cikin rare portals a kan wannan topic - aka samu a cikin comments na mai amfani da isasshe sau da yawa. Samar da wani ra'ayi game da samfurin a kan tushen daga cikin halaye na sirri gwaninta a kan tushen da hotuna, bidiyo, da kuma comments a review, da mai saye ke zuwa mafi kusa kantin sayar da sarkar domin ya saya mafi m samfurin.

Saboda haka, kafin ka tafi zuwa ga tallace-tallace aya, mutane koyi bayanai daga online kundayen kan site rarraba cibiyar sadarwa, da sauran masu amfani da ra'ayin in sake dubawa a social networks. Wani lokaci yana daukan su ko fiye da gwani shawara kai tsaye zuwa cikin shagon. Saboda haka, bisa ga jami'an 'Technosila "off-line batu na sayarwa jũya daga aiki tallace-tallace a cikin kayayyakin naúrar cewa ya aikata wani babban har da logistic aiki.

online Tools

Me musamman "Technosila" kayan aikin na bukatar da su aiwatar da su aiwatar da shirin na ci gaba online tallace-tallace? A wata hira da shugabannin da iri kafofin watsa labarai ya nuna theses, musamman, da bukatar da gabatarwar sabon IT-dandali, wanda za a dogara site aiki. Haka kuma an shirya kara inganta dabaru tsarin iri. Duk da cewa irin wannan bangaren, kamar yadda delivery, "Technosila" (reviews na kwararru da yawa da kuma saye tabbatar da shi) kullum m tare da sauran yan kiri, kamfanin, a fili, ba ya so ya dakatar a can. Kuma wannan shi ne mai yiwuwa ya fi tasiri a kan aiwatar da sanar da tsare-tsaren da iri.

A musamman, shi ne a zaci cewa mai saye iya zabar mafi m wani zaɓi da bayarwa na dukiya a kan tushen da mafi kyau darajar kudi, da kuma aikawa da kudi. Watakila, bisa ga manyan jami'an "ya Technosila" zai zama jinkirin, amma free bayarwa, ko bayyana, amma za su biya shi. Har ila yau, wata ila ya zama ƙarin tafarkin zabin. Yanzu aiki a "Technosila" (reviews na ma'aikata na daban-daban sassan na kamfanin tabbatar da wannan) ne sun fi mayar saboda da definition, na sanyin iri alkawari da kai da kuma Courier sabis, da sanya hannu kwangilar. Kamata m hadewa tare da retailer ta kayayyakin more rayuwa da abokin tarayya albarkatu.

kudade ga shirin

Karbuwa Shirin "Technosila" to sabon Concepts na tallace-tallace, wanda za a accentuated a cikin online shugabanci ya shafi gagarumin zuba jari. Saboda haka, a cikin wasu kafofin akwai alamomi da cewa da iri za su zuba jari a ababen more rayuwa sabuntawa da 'yan xari miliyan rubles. Tsammani kafofin kudi - zuba jari na hannun jeri, kazalika da ciki iri reserves. Wasu masana sosai yaba da manufofin da kamfanin a cikin bangare na ingantaccen kasafi na kudaden gudanarwa. Alal misali, sa'ad da ha biyu brands - "Tekhnoshok" da "Technosila" (sandarsa sake bitar key sassan cikin sharuddan ci hanyoyin tabbatar da wannan), da sake saka alama da sauran hadewa da maki aka warware tare da m zuba jari ta halin kaka. Bugu da ƙari, saboda da ci tare da "Tekhnoshok", a cewar jami'an "Technosila", da yawa daga cikin halin kaka hade da na zamani da IT-gine da sauran ayyuka, nuna da sabuwar manufar kamfanin, zai rage.

m marketing

Ka yi la'akari da yadda da dabarun sayar da kayayyaki daga cikin iri a yi. Bayan nazari a kan dacewa al'amari ne zai taimake mu sake dubawa na kantin sayar da "Technosila". Moscow, St. Petersburg da kuma sauran manyan birane na Rasha Federation, kamar yadda masana suka yi ĩmãni, samar da wata kasuwar da za su iya zama wani abin dogara nuna alama na nasara aiwatar da iri tallace-tallace Concepts shafe tasiri hadewa da online da kuma offline kasuwanci bangaren. Abin da masu amfani da suke cewa game da gwaninta na hulda da "Technosila"?

rangwamen

Daga cikin mafi m zabin miƙa ta "Technosila" - abokin ciniki reviews tabbatar da wannan - rago shirin. Alal misali, sa'ad da ka oda da yawa kayayyakin ta hanyar da shafin saya farashi mai rahusa fiye da sayen guda kayayyakin a cikin shagon. Shi ne kuma muhimmiyar rawa a marketing "Technosila" siyasa ne wata ila don wasa a promo lambobin. Amfani da su, abokan ciniki iya kuma sami ƙarin rangwamen. Mallakar alama "Technosila" online store (abokin ciniki reviews halin isasshe appreciable mataki na tabbatacce a cikin wannan girmamawa) ya ba da wani damar samun wani dace rangwame lokacin da ya ordering kaya kai tsaye. Don yin wannan, kana bukatar ka shigar da promotional code a cikin na musamman filin a cikin zane aikace-aikace.

Wani zabin don samun rangwame a cikin "Technosila" - wuce da tsohon dabara. Da alama haka gane shahara tsakanin Rasha kiri makirci a cikin ta nasu shirin. A wannan yanayin, da kantin sayar da "Technosila" - abokin ciniki reviews tabbatar da wannan - ya shirye su dauki tsohon kayan aiki daga cikin Apartment da kuma kawo wani sabon daya. Members nuna babban yabo daidai sabis.

Service, kuma feedback

A gaskiya, abin da su ne cikakkun bayanai game da sabis matakin a cikin "Technosila"? Abin da mutane suke cewa game da shi mutane barin sake dubawa a kan thematic portals? "Technosila" online store shirya, a fili, a m matakin. Za mu iya ce da wannan abu game da kashe-line maki na tallace-tallace cibiyar sadarwa?

Lura cewa abokin ciniki reviews, ziyarar da kwarewa a iri Stores, shi ne sun fi mayar da kayadadden. Idan wani musamman abokin ciniki ya wadãtu da inganci wannan matakin na sabis, da sauran ya ce, tun da shi ne ba zai yiwu ba don sadarwa tare da mai saye. Meet abokin ciniki gunaguni cewa a wasu Stores tallace-tallace cibiyar sadarwa tuntuba biya su isa hankali. Ko da yake, a lokaci guda, da yawa masu amfani sun bayyana a cikin comments a kan wuce kima aiki na ma'aikatan 'Technosila "cikin sharuddan sadarwar da abokin ciniki, wasu mutane kira wannan hali intrusive. A babban tambaya, ba shakka, wasu daga cikin alamu na hulda da mai saye shirya masu rinjaye na Russia. A guda ra'ayi a kan wannan al'amari shi ne wata ila ya zama ba zai yiwu ba.

Domin a manyan retailer cibiyar sadarwa yana da muhimmanci ga ingancin da feedback daga mai saye. Saboda haka masana sun ce da yawa abokan ciniki, makãmashi, rubutu, musamman, "to Yandex.Market" reviews. "Technosila" a cikin wannan mahallin yana da isasshe m hanya. Alal misali, domin lura da abokan ciniki a kan duk dacewa al'amurran da suka shafi - tabbatar da Remon, inshora da rangwamen - kamfanin ya bude wani zafi line, wanda gudanar daga 9:00 zuwa 21:00. Har ila yau, masu saye na iya aika tambayoyinku a kamfanin ta hanyar e-mail, tantancewa da lambobi ta hanyar abin da na kantin sayar da zai sai su iya tuntube abokin ciniki.

iri abokan ciniki, kazalika da kwararru da yawa a fannin e-kiri ce da high quality na sabis da kuma tuntubar goyon baya a "Technosila". A wannan yanayi, da alama yana da wani sosai m kayayyakin more rayuwa da kuma mayalwaci horar da ma'aikata. Kamfanoni na iya kawai daidaita dace albarkatun don alamar kasuwanci dabarun.

m abũbuwan amfãni

Kamfanin "Technosila" - girma iri. Nasararsa, masana sun ce, sun fi mayar da dangantaka da dace fadada daga cikin kewayo. Yanzu da retailer ta taskoki - dubban daban-daban headings. Kowane daga cikinsu an bayar da bayanai da ta nuna halaye da kaddarorin wasu mabukaci kayayyakin. Saboda haka, wani bangare na gasa daga cikin iri - da bayanai abun ciki na sadarwa da mai saye. Idan dole, support sabis "Technosila" ko da yaushe a shirye su samar da wani ƙarin bayani game da aiwatar da fasaha. Shi yana biya mai girma da hankali ga iri ma'aikatan raya kasa. A musamman, suka kai a kai shiga cikin horo a musamman darussa.

Daga cikin sauran manyan m abũbuwan amfãni daga kamfanin - babban adadin high quality-aiki da kuma sabis da cibiyoyin. Akwai, saboda haka, ba kawai a cikin manyan biranen inda shi aiki "Technosila". St. Petersburg (abokin ciniki reviews kamfanin daga arewacin babban birnin kasar saduwa da musamman online shafukan akai-akai), Moscow - birni, inda abokin ciniki yana da wuya mamakin da high quality na daidai da sabis. Wannan, bi da bi, sau da yawa rasa a cikin yankuna. Duk da haka, sabis cibiyoyin "Technosila" gabatar a biranen Rasha a isasshe fadi da kewayon aiki, bisa ga yawa masu amfani, bar comments, a bangaskiya mai kyau da kuma cikakken conforming to abokan ciniki 'bukatun. Mutane da yawa buyers ce cewa garanti sharuddan a cikin "Technosila" unsa babba adadin ayyuka da cewa an bayar da kyauta.