Dietrich Mateschitz - mahaliccin "Red Bull"

Dietrich Mateschitz ciyar a kan aiwatar da "Red Bull" duk da samuwa kudi tanadi. Ya kasance m nasara. A karshen, duk abin da ya juya kasuwa. 1990 - nan shekara guda, a lokacin da ya tafi ya shiga wata da Dietrich Mateschitz. "Forbes" Yanzu kowane watanni goma sha biyu hada shi a cikin ranking na billionaires. To, dukan duniya ya sani game da samar da makamashi sha kasuwa da ake kira "Red Bull".

Learning

Dietrich Mateschitz aka haife shi a shekarar 1944. All yara yaron da aka gudanar a wani karamin gari na Styria (Austria). Nazarin Dietrich ba ya zo a kan, ko da yake iyaye sun biya shi lokaci mai tsawo. Babu wani abu da ya canza, kuma mafi girma ilimi - diploma Mateschitz kare kawai shekaru goma daga baya. Kuma har zuwa wannan lokaci, ya kasance wani sananne humorist, da ciwon fun da kuma ziyartar daban-daban jam'iyyun.

aiki

Amma bayan kammala karatu daga jami'a, Dietrich Mateschitz ya yanke shawarar tsanani girma da kuma samun saukar zuwa kasuwanci. The saurayi samu aiki a matsayin wani mai aikin faratis a cikin "Yuniliver", inda ya yi aiki a kan gabatarwa da daban-daban abu don wanka qagaggun. Dietrich ta samu nasara ya ba su tafi ba a gane shi. Jimawa ya dauki kan matsayin darektan marketing ga alama "Blendaks" (man goge baki).

makamashi sha

1982 - shi ke da shekara a lokacin da dubawa canter tafi Thailand Dietrich Mateschitz. Wife yayin da ya ba tukuna bayyana, don haka matasa sau da yawa ya tafi a kan kasuwanci-tafiye. A nan gaba billionaire ya sosai sha'awar a cikin labarin a wani gida mujallar tare da wani rating na ashirin most Japan biyan haraji. Daga cikin nagari mutane da samar da lantarki da kuma motoci, akwai daya sosai m mutum wanda ya sa a zahiri a kan ruwa. Sunansa Mr. Mayes, kuma ya sanya wani ƙarfi sha.

Dietrich, yana da akai-akai tunani game da fara nasu kasuwanci, matukar sha'awar a cikin masana'antar. Ya samu cewa a Thailand Energy Drink ne Popular tsakanin direbobi. Tikis dogon hanya truckers sayi up ta gas tashoshin don kula da tsaro. Dietrich yanke shawarar gwada sakamakon da abin sha a kansa kuma sayi uku bankuna. Mateschitz zahiri kayatar. A kan marufi da aka buga girke-girke. Bugu da kari ga maganin kafeyin, sukari da kuma ruwa in je in wasu m taurine. Dietrich haƙa a cikin kundin sani da kuma gano cewa wani amino acid cewa stimulates zuciya ta aiki. Har ila yau, Austria koya wata abu - abin sha girke-girke da ake kira "Red Bull" da aka ba su kariya ta lamban kira.

aikinsa

Dietrich Mateschitz shawarar Thai takwaransa Caleo Yuvdihe shirya hadin gwiwa kasuwanci a Austria. Sahabbai haskakawa, domin 500,000 da kuma bude kamfanin. Sha, suka yanke shawarar kira da a Thailand. 'Yan kasuwa, suna ne kawai da aka fassara shi a cikin harshen Turanci - «Red Bull». Wannan wani biyu da. Da fari dai, siffar mai iko, rashin, yiwuwa ga dabba bore daidai yake a sha USP. Dietrich ya riga ya gani yadda sauki za a iya kasuwanci. Na biyu, da kasuwa shi ne a ranar horoscope maraƙi da kuma dauke da wani alama ce da alama na ƙaddara.

nasarar

Mateschitz arba'in sa'ad da ya yi watsi da tsohon aiki da kuma samu wani Austria lasisi domin sayar da makamashi sha. Dietrich ya dauki shi shekaru uku.

Nasarar da kamfanin "Red Bull" kusan babu wanda ya yi ĩmãni. Mafi yawan mutane tunani ya ke lura da wani tsanani dubawa. Duk da haka, da Austria ba ta gushe ba to bi wannan burin. Ya makaranta aboki Mateschitz tambayi bankuna zana da kuma taken da wani abin sha. Saboda haka akwai da banrazana magana, yanzu da aka sani a duk faɗin duniya - "Red Bull ba fuka-fuki". A shekarar 1990, kamfanin Dietrich ya tafi wata da. A shekarar 1993 da abin sha da aka sayar a duk faɗin duniya.

falsafa

Dietrich Mateschitz, wanda jihar da aka kai a lokacin da matakin na $ biliyan 10.8, ya ce babban manufar kasuwanci ba ganin na da ra'ayin, kuma maximizing ribar. Dole ne mu yi aiki passionately, ir} iro da kuma tare da cikakken ke e kanka.

Idan wani kasarsa ba ta so a sha, Dietrich ya bar shi domin daga baya. Kasuwa ta mayar da hankali ne kawai kan yiwuwar nasara abubuwa. Shi ne ko da yaushe kaffa da tunani ne kawai a hanya mai kayu. Wannan shi ne duk da m yanayi, da shakku kewaye da korau sake dubawa kuma kudi matsaloli.

Dietrich Yana son cikakken hankali ga "Red Bull", amma shi ne a hankali da sa idanu wani tsegumi. Domin kasuwa ne unacceptable cewa wani washe suna da abin sha da kuma sanya su m Properties cikin tambaya. A duk vicissitudes da kuma yanayi Mateschitz ya ko da yaushe ya yi ĩmãni da nasarar da ya halitta, kuma ya san cewa a karshen, "Red Bull" zai zama m sifa zamani suke.