"Auchan": da tarihi na halitta na kamfanin. Tarihi na cibiyar sadarwa na hypermarkets "Auchan"

Myule iyali shi ne daya daga cikin mafi arziki a Faransa da kuma Turai. A cikin duniya suna da aka sani da suka kafa na hypermarket "Auchan", labarin halitta wadda ta lullube tun shekarar 1961.

Duk da haka, babu wani daga wadannan 'yan uwa ba su kunshe a cikin jerin billionaires. Babban dalilin - da uniform rarraba da hannun jari a duk kamfanoni a tsakanin. Saboda haka, duk na shekara-shekara na samun kudin shiga "Auchan" a 36 kudin Euro biliyan, babu Myule wanda zai yi fariya da shahararre dũkiya.

Tarihi Myule iyali

Wannan iyali na da tarihi tun lokacin da. A farkon karni na 20th suka sani a Faransa a matsayin nasara industrialists. Suna da wani factory domin samar da yarn. Duk da haka, da labarin na "Auchan" kantin sayar da ake dangantawa da wani takamaiman wakilin wannan iyali - Gerard Myule (junior). An haife shi a shekarar 1931 a birnin Roubaix. Tun da ya kasance na farko-haife, sa'an nan, bisa ga iyali hadisin, ya aka bai wa sunan mahaifin (Gerard).

The iyali kasuwanci ne a akai ci gaba. Duk da haka, bayan yakin duniya na II Gerard Sr. fara fahimtar cewa, ban da samar da bukatar zuba jari kudi da albarkatun cikin sauran masana'antu. A wannan lokacin, farkon ta ci gaba kiri. A masana'antu ya sauƙin kuma mafi riba fiye da samar. A farko da aka makala Myule iyali kantin sayar da bude wani bala'i.

Features na kungiyar na iyali kasuwanci

Saboda karfi da himma Gerard Jr aiki a cikin iyali Myule aka yanke shawarar fadada kasuwanci. A wannan lokacin, Gerard zama quite nasarar motsa har da aiki tsani. A shekarar 1958, ya zama darektan na tallace-tallace riga. A wancan lokaci, akwai yarjejeniyar a cikin iyali, bisa ga abin da kowane memba na iyali samu wani daidai rabo na da cikakken duk kamfanonin mallakar Myule.

Wani muhimmin alama ne gaskiya cewa iyali bai taba dauka wani daga cikin abokan. Shi ne mai irin hadisin Myule.

Fage bude na farko kantin sayar da "Auchan"

Tarihi da halittar farko kantin sayar da kiri sarkar yana ta asalin da ɗan baya. A wannan lokacin, da samar zauna da zuciyar kasuwanci Myule iyali. Duk da cewa da farko ƙoƙari bude wani kantin sayar da kiri sun kasance m, Gerard Sr. yanke shawarar a sake gwadawa. Kuma wannan lokaci, ka dogara da wannan aiki da ɗansa.

Saboda haka labarin "Auchan" kantin sayar da bude a 1960. A wannan lokacin Myule Sr. tafi Dayton birni su shiga a cikin taron karawa juna sani, wanda aka shirya da wani kamfanin tsunduma a cikin search for saye ne tsakanin Faransa kiri sarƙoƙi ga gabatarwar da musamman tsabar kudi rajista (tsabar kudi littãfi prototypes). Taro jagoranci B. Truriyo, da aka sani a matsayin mai zafin goyon bayan kai-da sabis Stores. Ya kira ba kawai don rage ma'aikata halin kaka, bauta wa abokan ciniki a cikin dakin, amma kuma su runtse farashin a cikin tattalin arzikin kasar. Hypermarket "Auchan" daga farko "shirya" da m ajiye motoci, ta hanyar abin da abokan ciniki iya zo da mota domin yin sayayya.

Da bude daga cikin na farko kantin sayar da

Wahayi zuwa gare ta sabon ideas, Gerard Sr. aika zuwa taron karawa juna sani ta dan, wanda nan da nan ya zama mabiyin goyon bayan wannan sabon nau'i na ciniki. Saboda haka, da farko kantin sayar da "Auchan", labarin halitta da aka bayyana a cikin nazari da aka bude.

Riga a lokacin Myule gane cewa shi ne ga makomar kasuwannin. Ya yanke shawarar yi kokarin bude wani hypermarket "Auchan" a Faransa, wanda daga baya ya zama alama ce ta Faransa kasuwanci, don haka Myule iyali fi arziki.

A haihuwa na cibiyar sadarwa "Auchan"

Tarihi na halitta dauki fara a watan Yuli 1961, a lokacin da na farko kantin sayar da aka bude. Ga iyali tratsidiyam Myule dukkan yan karbi wannan rabo daga cikin shagon. Duk da haka, a wannan yanayin, akwai wasu nuances: Gerard Jr. fara wannan aiki tare da wani abokin tarayya. Wannan ya hade tare da hatsi da gishiri, wanda amsa a cikin iyali to wannan ra'ayin. Haka kuma, a] e da kasaftawa ga wannan reshe na kasuwanci da aka bai isa ba.

Saboda haka, labarin "Auchan" an haɗa da sunan industrialist Michel Segara, wanda kashe a wani rarraba cibiyar sadarwa na game da 600 da dubu. Francs (50% gungumen azaba). Kuma shi ne a rashin daidaito da ka'idodinta Myule iyali.

A farko setbacks a cinikin

Saboda da rashin kwarewa a cikin kiri masana'antu a manyan yawan kurakurai dā aka yi da matasa, 'yan kasuwa, wanda, ba shakka, ya kai ga wasu illa. Wannan aka farko ya nuna a cikin shekarar farko na aikin a cikin wani nau'i na asarar kimanin 200 da dubu. Francs. A wannan lokacin, da hypermarket "Auchan" ba haka ba ne mai girma kamar yadda shi ne a yanzu. Saboda haka, adadin diyya wani imbin Naira Miliyan Xari a gare shi.

A wannan lokacin Myule iyali riga ya fara tunanin, don rufe kantin sayar da "Auchan". Tarihi ba zai iya sun faru idan ba ga hikimar da shugaban iyali. A kan ci gaban wannan layi na kasuwanci, ya ba dansa shekaru uku.

Duk da haka, Gerard Sr aka sanya kawai yanayin - fita na} awance Segara. Bayan duk, mun riga san cewa iyali bai gane Myule tarayya a waje.

A heyday na cibiyar sadarwa "Auchan" shopping

Wadannan shekaru uku ga Gerard Jr. ba a banza. Ya fara quite da koyi daga gogaggen masu sayarwa da suka gaya masa yadda za a sa fitar da kaya, kazalika a kan dokoki na aikace-aikace na da rangwamen a kan kayayyakin. Wadannan tips da wani babban darajar da budding kasuwa.

Muhimmanci ga samun kwarewa a cikin kiri masana'antu da aka ganawa da Marcel Fournier (cibiyar sadarwa mai Carrefour), wanda ya tabbatar da cewa sayar da daruruwan kwalaye cakulan da kananan alamar-up ne yafi m fiye da goma kwalaye, amma da wani babban gefe.

Stores "Auchan" da kuma nasarar yau yana da nasaba low cost kaya sayar. A farko m hypermarket total yanki na 12 sq. M. mita tare da wannan sunan da aka bude a 1967 a Ronco.

Merchandising - wani muhimmin bangaren da shagunan kiri

Tare da ci gaban da kantin sayar da cibiyar sadarwa girma cikin sauri da kuma merchandising. Trading dandamali suna rayayye shan la'akari duk da sababbin abubuwa a cikin cinikin.

A 1977, akwai sababbin abubuwa kamar ma'aikatan da kari a hannun jari na kamfanin. Saboda haka, a karshen shi juya a kira su 17% na kantin sayar da "Auchan" hannun jari a hannun ma'aikatan.

Tun shekarar 1981 ya fara aiki fadada sarkar Stores, a duniya. A total akwai fiye da 1,100 manyan kantunan a kasashe 12 da 186 ma'aikata da kuma dubban dacewa yawa (ba kasa da 37 kudin Euro biliyan).

A farko hypermarket a Rasha da aka bude a 2002 a Mytishchi kusa Moscow. Don kwanan wata a kasar mu a fili game da 4 manyan kantunan da kuma 15 hypermarkets.

Duk da haka, iyali hadisai dage, kamar yadda 'yan iyali duka Myule ma tãrayya a cikin kowane kamfani.

Sunan "Auchan" samu daga Faransa sunan yankin inda da aka haife shi Zherar Myule Jr. Faransa da sunan "Yã Sham." A wannan sunan, da kuma sa na farko babban kanti bude a kasar Rasha. Duk da haka, ba da halaye na Rasha harsuna, kamfanin da aka sake rajista a matsayin "Auchan".

A 2006, ya kafa na sarkar Stores sun gusa daga jagora. Duk da haka, shi ne ci gaba da 83, su shiga rayayye a cikin harkokin kamfanin.

Saboda haka, misali na cibiyar sadarwa "Auchan" shopping za a iya gani cewa kawai hakuri da kuma tabbatar da dalilin taimaka da novice kasuwa rayayye bunkasa kasuwanci. Har ila yau la'akari da wannan muhimmin batu, kamar yadda binciken na kwarewa da sauran irin kamfanonin, don haka kamar yadda ba su maimaita su kuskure.