Gubar tsara - abin da yake da shi? Iri da kuma hanyoyin da gubar tsara

Gubar tsara - daya daga cikin mafi tasiri marketing kayayyakin aiki. Wannan sabon abu ne mai ban sha'awa don nazarin biyu cikin sharuddan msar tambayar hakki ba, da kuma cikin sharuddan m aiwatar. Duk da haka, ba haka ba sauki amsa tambaya game da jigon da wani sabon abu kamar gubar tsara. Mẽne ne - a sa na tasiri hanyoyin ko wani gaye Trend na yammacin marketing?

Overview

Mene ne ma'anar "gubar tsara"? Wannan kalma ta fito ne daga harshen Turanci, ainihin sauti kamar leads tsara.

Wannan mutum ko kungiya (yawanci kananan) na mutane yiwuwar shirya saya wani abu. Gubar tsara - shi ne wani kayan aiki don taimaka wa baƙi sha'awar a cikin online store website, da kuma posted a kan ta samfurin catalog. A mafi "nakasa", da mafi real saye. Bi da bi, da hira da daya a cikin wasu - shi ne mai raba kimiyya, da takamaiman wuri na kasuwanci.

Su wane ne "lidom"?

Sama mun lura cewa, "kai" - wani mutum ko mutane (wani lokacin, ta hanyar, aiki a karkashin wannan sunan), sun nuna sha'awa a cikin site wani online store. Amma abin da su ne ainihin bayyana shi? Mene ne takamaiman siffofin mafi ban sha'awa? Kasuwar ne da wadannan alamu. Da fari dai, zai iya zama mai cikakken aikace-aikace domin sayan kaya (da siffar da aka kammala, da lamba data aka shiga, tilas - zaba samfurin na kayayyakin da aka aka biya kafin lokaci katin). Abu na biyu, "lidom" halatta a yi la'akari da mutum wanda ya bayar da wani na farko aikace-aikace domin sayan wani abu. Na uku, shi iya kawai zama wani roko ga shawara da kuma ƙarin bayani ta hanyar wani online form, sama da kira, wani sako a cikin forum, sauke aikace-aikace a kan salula na'urar. Duk wadannan lokuta suna da ha ta da hujjar da "lidom 'bayanan sirri (akalla sunan da kuma Hanyar sadarwar - wayar, e-mail, ko wata mahada zuwa bayanin martaba a cikin zaman jama'a na cibiyar sadarwa).

ganiya yanayi

Gubar tsara - wani sabon abu wanda ba m, a duk kasuwanci segments. To shi ne jituwa tare online ayyukan da rumfa aiki. Gaskiyar ita ce, da wajen layi magana ban sha'awa a cikin samfurin, kamar yadda mai mulkin, yana da wani ajali form: da mai saye zai so ya saya wani abu, kawai zuwa ga kashiya kuma biya domin zaba samfurin. Duk wani nau'i tare da bayanin lamba da shi kullum ba ya cika.

Ba iri daban-daban kaya dace da irin mamaki kamar yadda gubar tsara. Services ba duk jituwa tare da shi. Shi ne mafi kyau mu hada shi da samfurori da kuma ayyuka to taro kasuwar - cheap kuma sau da yawa bukaci ( "maras wata-wata bukatar" na zuwa kashi). Gubar tsara shi ne mafi tasiri a sosai gasar kasuwanni, inda a can ne kan daidai gabãtarwar da yawa brands tare da manyan yawan tallace-tallace kantuna. A wannan yanayin, mutane ba su damu inda saya kayayyakin, amma a aiwatar da gubar tsara iya jawo hankalin masu amfani da wani musamman store.

Jituwa tare da daban-daban na kasuwanci

A cewar wasu masana, akwai kasuwanci iri daban-daban, ga abin da amfani da gubar tsara shi ne mafi wajaba a kansa kuma tasiri. Da farko, wannan inshora (musamman a cikin Hull da MTPL kashi). "Lida" bayyana sosai aiki a cikin yawon shakatawa kansu (a lokacin da ake bukata zagaye selection). Mutane suna son su bar lamba details, yin fitar da aikace-aikace na hannu a cikin horo da shirye-shirye, Darussan da kuma horo. Gubar tsara - daya daga cikin mafi kyau kayayyakin a cikin kudi kansu (inda m abokan ciniki na bashi cibiyoyin bar aikace-aikace na aro ko taimako).

A hankula "gubar" - wani abokin ciniki, ya ce da nufin Ya riƙi gwajin drive a cikin shago. Kusan duk wani sabis kamfanin (taxi, Courier bayarwa na dukiya, da wadata damar da internet) yana aiki tare da mutane, sun bayyana a kafin amfani a cikin ayyuka. A irin tunani misali na kashi, inda gubar tsara - tushen kasuwanci matakai - e-kasuwanci. Kusan duk abokan ciniki na online Stores - "Lida." Sun kuma sũ biyun magoya na online caca (musamman kasuwanci), kazalika da masu amfani, sauke hannu aikace-aikace. Iri gubar tsara, ayan daidai da kashi a cikin abin da aikin ne a karkashin hanya (ko da yake wannan rarrabuwa ba a dauke su a gane).

kida

Mene ne, a yi, gubar tsara? Mẽne ne - a sa na msar tambayar aukuwa ko hadaddun real kida a cikin hannãyenku daga cikin marketer? Maimakon haka, na biyu. akwai online tashoshi hada da gubar tsara kayan aikin. Da fari dai, shi ne kasuwanci a search engines (musamman, WANNAN-ingantawa). Wannan tashar halin gwada da low upfront zuba jari. Na biyu, shi ne talla na kan layi (kafofin watsa labarun, PPC, banner, dandano). Na uku, shi ne yin aiki tare da e-mail (e-mail-marketing). Huxu, "Lida" m generated ta hanyar kafofin watsa labarun marketing.

Akwai da dama offline gubar tsara tashar. Wannan, a sama da dukan, kai tsaye mail. Classic Channel - "sanyi kira" ne har yanzu tasiri da kuma a lokuta da dama, irreplaceable, babban abu - don amfani da shi daidai. Sauran tasiri off-line kayayyakin aiki, don jawo hankalin "nakasa" - nune-nunen, taro, kofi karya, kiran kasuwa da kuma abubuwa da suka shafi su. A yi, duk da haka, akwai dukkan sabon da kuma sababbin hanyoyin gubar tsara, watse ta hade da wani iri-iri na kida.

aiki musamman

Me kasuwar ya matsa zuwa cikin contact bayani na "Lida"? A duk ya dogara da irin bayanai. Masana sun bambanta da dama iri na lamba data a tambaya. Da fari dai, shi ne wani "m" lamba. A da shi da m bayanai, kamar yadda mai mulkin, kawai da sunan da wayar salula. Abu na biyu, shi ne rajista lamba, wanda bazai da wayar, amma suna da zama dole sirri bayanai don ƙirƙirar wani asusun. Na uku, akwai promotional lambobin sadarwa (su ne halayyar gubar tsara tashoshi offline) - da bayanai a su iya zama sosai daban-daban, sun kasance wuya a rarraba. A nan, shi ne "interested" lamba - a cikin abin da "kai" da aka fili ya bayyana a fili cewa yana so ya saya samfurin ko amfani da sabis kamfanin (cika a cikin littafin tambayoyi, kamar yadda bayani kamar yadda zai yiwu, ba da comments nuna a lokacin da shi ne dace don kira, da dai sauransu ...).

Dangane da mataki na AMINCI na bayanai a kayyade a cikin aikace-aikace, Lambobin kasu kashi tabbatar da unskilled. Duba su a hanyoyi da dama - ta hanyar aika e-mail zuwa kayyade address, wayar da kira, dubawa tare da sauran kafofin.

"Na karya-Lida"

Daga cikin aikace-aikace "nakasa" akwai wadanda suka ba su da muhimmanci ga harkokin kasuwanci. Su za a iya kira ƙarya, "na karya" ko "komai" - babu kowa definition. Sun kasu kashi da dama iri. Da fari dai, shi unforced "na karya-Lida", a lokacin da mai amfani ya yi kuskure a cikin rubutu lambar wayarka, sunan ko adireshin, ko da yake ya so ya gyara. Abu na biyu, "lidom" na iya zama wani robot shirin (ga wasu unscrupulous gubar tsara dillancin cimma sakamakon, za irin dabaru). Iri-iri - da aikace-aikace ƙaddamar da aiki mutane.

Mass gubar tsara, ta hanyar, wani lokacin maye gurbinsu da irin wannan zamba. Na uku, abokin ciniki nau'i a yanar to post a gasar kamfanin (ga wani iri-iri dalilai, misali, domin sanin da bayani dalla-dalla na aikin da m abokan ciniki ko don gane sunayen da kai tsaye lambobin waya na manajoji wanda sa'an nan sadarwa ta kayyade lambobi).

Kudi ne ma "nakasa" -shutnikov cewa yin aikace-aikace online Stores m batutuwa a cikin sunan abokai, don haka da cewa su sa'an nan ya kira manajan da ya tambayi inda kuma a lokacin da ya sadar da mota cakulan. Abin da na gani m kuma ba ya da irin wannan gubar tsara, marketing dillancin kwangila tare da abokin ciniki ba ya samar da karatu da irin wannan sakamakon.

kurakurai

Tsananin magana, babu irin wannan abu a matsayin daidai ba gubar tsara. Misalan lokacin da wani marketer ya aikata wani abu ba a, abin kõyi, kuma cinma nasara yawaita. A daidai wannan lokaci, masana sun yi kokarin haskaka wasu hankula shortcomings daga cikin masana kan jawo "nakasa".

Daga cikin mafi kowa - sakaci bi ta hira. Kada kiran lamba - don haka bayyana shi ga "Lida", kamfanin cewa ya ba da sha'awar a matsayin m abokin ciniki. Terraced kuskure - overreliance a kan gubar tsara - for high quality-aiki na kowane aikace-aikace na iya kawai ba zai isa lokaci.

Daga cikin shortcomings marketing - personalization watsi hulda da "lidami". Sadarwa tare da abokin ciniki, yana yiwuwa su daidaita manufofin gubar tsara saboda da feedback, ta mutum lamba kamfanin sake. Terraced kuskure - rashin yunkurin ci gaba da tattaunawa tare da "lidom", wanda da zarar kasa maida cikin wani abokin ciniki.

Next aibi - wadata na "nakasa" bayanai m sell kayayyakin ko ayyuka, da arziki na isa daki-daki, kõ matalauci shawara. Daga cikin mafi bayyane kurakurai gubar tsara, wasu masana ganin kwashe sunadaran da janye daga "nakasa" daga gasar kamfanonin. A aikace, wannan zai iya haifar da abin da zai haifar da ƙarin zirga-zirga da shi ne don su ma. Masana sun yi imani da gaskiya da cewa irin wannan aiki - ba jagora ƙarni, shi ke vata marketing kasafin kudi.

Inda suka zo daga, "Lida"?

Mun gano kayayyakin da cewa yin up sabon abu na gubar tsara. Kaya da kuma ayyuka da za su iya motsawa ta mahara tashoshi. Yanzu za mu tattauna, a gaskiya, "nakasa" zirga-zirga kafofin - wuraren da su sau da yawa zo da online store website.

Da fari dai, shi ya danganta da search injuna. A sa'a suka iya bayar a kudi na WANNAN-Optimization, amma ba dole ba. Abu na biyu, shi Links daura da talla Banners (yanzu yawanci kunsa talla). Abu na uku, shi yana kaɗawa a kan talla da kuma saƙonni a social networks. Fourth - tare da links sanya shi a cikin e-mail-saƙonni. Fifthly, zai iya zama mai kai tsaye tunani da site na online store saboda sayen amfani lalacewa ta hanyar wani offline gubar tsara.

Ina son mutumin yi a matsayin manajan tallace-tallace, da kuma nan take ya yanke shawarar ƙarin koyo game da samfurin. Traffic data yawanci samu ta hanyar yin amfani da hikimar tantance kayan aikin, da yawa daga abin da suke free. Wannan zai taimaka inganta gubar tsara dabarun.

social networks

Social networks ake gane ta kwararru da yawa, daya daga cikin mafi tasiri tashoshi ga gubar tsara. Wannan ne ya tabbatar da da cewa suna ciyar da lokaci, kusan duk yawan kungiyoyin, inda za ka iya samun kusan duk wani manufa masu sauraro. Yadda za a juya social networks mai amfani a cikin "nakasa"?

Da fari dai, kana bukatar ka sami daga gare su, mutane da suka iya yi a yuwuwar bukatar sayar da kayayyaki, da kuma sadar da su (kai tsaye - aika saƙonni, ko a kaikaice - ta hanyar kowa kungiyoyin da tattaunawa). Abu na biyu, da marketer dole ne a akai sadarwar da abokan ciniki, ba su bar su ba tare da wani update. Uku, da data daga na sirri profiles daga m "nakasa" a social networks za a iya amfani da a cikin "sanyi" da kira. Future abokan ciniki zai zama mamakin lokacin da ya samu a kira manajan da zai bayar da wasanni daidai da iri, wanda ya fi so da za a photographed.

Asirin nasara gubar tsara

A farko tip kasuwar - don tilasta mai amfani cika a cikin online form. Wannan za a iya yi ta miƙa rangwamen a musayar wani aikace-aikace, ko kuma tabbatar da wani free shawara (a cikin wannan hali, kana bukatar ka saka wani tsoho darajar shawara). Za ka iya sanya wani counter nuna cewa mataki ne game da kawo karshen. Na biyu panel na masana - aiki fadada Lambobin database. Alal misali, idan zubar da manajan kawai e-mail, sa'an nan ka bukatar ka yi kokarin da gano wayar, "Lida", da kuma adireshin da page a kan zamantakewa cibiyar sadarwa. Ya taimaka wajen ci gaba da tuntubar da kuma samar da m abokin ciniki bayanai daga mahara tashoshi. Wani tip kasuwar ne quite ma'ana - don nuna "Lidia" friendliness, gaskiya, a shirye magance batutuwan. Idan wannan bai faru, akwai ba zai zama wani tasiri gubar tsara. Mene ne wannan? A mafi sauki mataki - don kula kowa ladabi da girmamawa ga abokin ciniki.

kudin na

Farashin a cikin gubar tsara - wani mai kawo rigima batun. Duk wani nagartacce ko talakawan kasuwar asowar nan kadan. Amma masana sun iya gano dalilai da dama da ba su shafi samuwar farashin don jawo hankalin "Lida." Da fari dai, shi duka dogara a kan matakin da gasar a sashi a cikin abin da aikin ne da za'ayi. A mafi girma shi ne, da mafi tsada za kudin "kai." Abu na biyu, da muhimmiyar rawar da ta taka, da m abũbuwan amfãni daga cikin kayayyakin ko ayyuka a game da abin da akwai gubar tsara. A mafi suka gwaninta, da hakan damar yin gubar tsara mai rahusa. Na uku, farashin guda "Lida" ya dogara, a gaskiya, da yawan aikace-aikace ake bukata. A nan, da farashin for gubar tsara da aka fi mayar da m da ingancin online store website - zane, da abun ciki, untwisted, damar tantance zirga-zirga. Biyar, wani muhimmin factor - da labarin kasa na gubar tsara.

Members na Moscow da kuma manyan biranen yi "lidami" ne yawanci wuya fiye da mazaunan yankuna. Kowace daga jawo nakasa Specialist shiryar da kansa yi, makirci yayi wani definition daga cikin kudin, dangane abokin ciniki ta manufofin: janyo hankalin kanka "nakasa" zai dace da daya farashin model, kafofin watsa labarai gubar tsara - daban-daban.