Definition da kuma iri na gasar

A cikin duka, da tsarin na sayar da m, wanda aiki a cikin kasuwar, da aka gani mafi yawa ba da kansa, amma ba da cikakken totality daga cikin bayanai gudana da kuma dangantaka da suka danganta shi ga wasu kasuwa mahalarta. Daban-daban muhalli yanayi a wanda shi aiki wani takamaiman kamfanin, an kira ta marketing yanayi. Marketing yanayi na kowane mutum m aka hada da wani jam'i na daban aiki da sojojin da kuma abokai da cewa aiki a waje da tabbata, kuma suna da wani tasiri a kan ikon of management da taimakon marketing sabis don kula da kuma shigar da duk wani nau'i na manufa abokan ciniki suna da dangantaka for quite nasara hadin gwiwa.

Irin wannan marketing yanayi na kowane kamfani da aka yi sama da Macro kuma micro yanayi. Microenvironment ne daban-daban sojojin cewa suna da wani kai tsaye hali a kan kamfanin, kazalika \ kamar yadda ta ikon bauta m abokan ciniki. Macromedia sojojin alama a bit more m zamantakewa shirin, wanda kullum da wasu tasiri a kan microenvironment.

Saboda haka, ana iya ce cewa fafatawa a gasa ne wuce yarda da muhimmanci na marketing micro-yanayi na kowane kamfani, da kuma cikakken kowane irin muhimmanci gasar. Idan ba ka yi la'akari da wani kashi kamar yadda ta fafatawa a gasa, ci gaban mai yiwuwa dabarun ko dabara don tabbatar da aiki da m iya zama babu tambaya.

Yau, akwai quite mai yawa daban-daban ma'anar da fafatawa a gasa, duk da haka, mu yi la'akari da kawai da aka fi amfani da wadannan, kazalika da sosai yanayi da iri gasar. Kamar yadda aka ambata a baya, da fafatawa a gasa ne da wasu batutuwa sayar tsarin, wanda suke iya nasu ayyuka shafi zabi da daban-daban da masu aiki, da kasuwanni, samuwar tsari, shamaki ba, kazalika da dukan hadaddun da janar bayar da kamfanin sayar da ayyukan. Kuma ya kamata a ce cewa daban-daban na gasar da daban-daban effects. Idan akai la'akari da gasar, saboda haka za mu iya ce a cikin wasu kalmomi cewa su ne - suna kamfanonin da suke da partially ko gaba daya zo daidai alkuki. A karkashin wata alkuki a wannan harka shi yana nufin wani sa na musamman kasuwar segments ga wanda ya dace da sabis ko da kayayyakin da ake samar da wannan kamfanin.

Gasar kamfanonin hankali tashi zuwa sabon abu na gasar. A tattalin arziki sharuddan shi ne ya kamata a lura da cewa gasar - shi ne wasu tattalin arziki aiwatar da dangantakar ko hulda tsakanin gwagwarmaya na wasu masana'antun ko kaya a cikin aiwatar da wasu kayayyakin, kazalika da wani mataki na gasar tsakanin daban-daban masana'antun na wani samfurin ga mafi sharadi gwargwado na samarwa. Ya kamata a ce cewa shan la'akari iri daban-daban na gasar, maimakon dogaro da wani daya daga cikinsu.

Market gasar ya zuwa yanzu ci gaba da yafi kawai m segments na kasuwar. Wannan shi ne dalilin da ya sa daya daga cikin mafi m hanyoyin koma ga ta zamani, tabbatattun ne zuwa abruptly bar a kan m ga sauran fafatawa a gasa, a cikin kasuwar segments. Siffofin gasar a tattalin arzikin , akwai da wadannan - shi ne:

• Price (a lokacin da kamfanonin gasa a kan farashin akai).
• Non-farashin (idan kamfanonin gasa tushen a kan ingancin yin amfani da darajar).

Farashin gasar a cikin lokaci ke da zamanin gaba daya free kasuwar gasar tsakanin kamfanonin, ko da wani iri-iri kama da kaya a kasuwa miƙa ta kaucewa daban-daban farashin.

Dakushe farashin da aka a lokacin da wani dalilin da wanda kowane m iya haskaka da kayayyakin, haka jawo hankalin yawan adadin masu amfani da, game da shi, sunã tsirfatãwa da ake so kasuwar rabo.