"Cannes Lion" - da babban kyauta na talla festival

"Cannes Lion" - wata babbar kasa da kasa lambar yabo, ba daga cikin mafi kyau kera na tallace-tallace a dama Categories, kazalika a kan wani yawan fasaha nasarori. Wannan bikin ne Popular ba kawai daga cikin nan da nan halittawa, amma kuma tsakanin talakawa da masu kallo da masu amfani. Ba abin mamaki ba, saboda haka, cewa, mafi nasara, videos nan da nan saki a cikin Internet, da kuma bikin da cikakken gidaje.

labarin

"Cannes Lion" da aka bayar da su cikin halittawa daga cikin mafi nasara promotional bidiyo. A farko bikin da aka gudanar a shekarar 1954. Bayan wannan bikin sau da yawa gudanar a wasu ƙasashe, amma tun shekarar 1977 ya na fadin shirya a Faransa birnin Cannes. A ra'ayin na rike da irin wannan hamayya da aka haife matsayin Festival takwaransa, wanda shahararsa ya sa mutane da yawa masana'antun da talla tsanani tunani game da nasu bikin. Kamar wancan tashi daya daga cikin mafi babbar zamantakewa events a fagen kasuwanci da kuma talla.

kungiyar

"Cannes Lion" da aka bayar da dama Categories. Akwai zinariya, da azurfa, kuma lambobin tagulla. Bugu da kari, daya daga cikin masu na Golden Lion samun wani musamman kyauta - Grand Prix. A juri bincika ba kawai da ra'ayin da talla, amma kuma ta aiwatar, aiwatar. A gasar presents daban-daban iri gabatarwa na kayayyakin kamfanonin. Muna magana ne game talabijin, waje, rediyo da kuma sauran tallace-tallace. Bugu da kari, musamman awards aka bai wa mafi kyau ad networks, hukumar, samar studio. A awards an gabatar da nasara a sauran Categories, misali a fagen sadaka. Bugu da kari ga awards bikin, shirya tsara master azuzuwan, horo, zamantakewa events ga mahalarta. More sau da yawa fiye da ba a festival an gabatar da kamfanin dillancin, ko a rubuce da aikin iya sallama kowa.

a Rasha

"Cannes Lion" ne sosai daukarsa a cikin kasar. Tun 1995, a cikin babban birnin kasar aiki na musamman Rasha wakilin wannan kungiya, wanda a shekara riqe gabatarwa a manyan birane na jihar. Wakilai na gida kamfanonin talla akai-akai aka zabi ga babbar kyauta, kuma lashe yaba statuette. Daga cikin shahararrun yabon sun hada da, misali, kamfanin "Megaphone", wanda ya lashe goma lambobin yabo da kuma Grand Prix. Ta aikin da aka samu nasarar aiwatar da a lokacin gasar wasannin Olympics a Sochi a 2014. A general, tun a shekarar 2011 cikin gida dillancin consistently lashe kyaututtuka.

darajar

A irin analogue da babbar film awards ne "Cannes Lions". Masana'antun da talla suna yin su ba kawai don bunkasa suna na kamfanin, amma kuma ya mirgine fitar da nasu maganar banza. Lalle ne, a cikin halin yanzu ban sha'awa a cikin talla kasuwanci ne na girma, bikin janyo hankalin miliyoyin masu kallo, domin da yawa hukumomin ne mai real damar bayyana kansu ba kawai a kan mataki amma kuma a cikin iska. Bayan duk, wannan bikin ne mai kyau movie, cikakken gidaje, da yawa masu kallo ne tsanani sha'awar ganin ayyukan da suka fi so creatives, da kuma rare videos yada sauri a kan Internet, samun wata babbar adadin ra'ayoyi.

Sberbank nasara

Musamman ma babbar kyauta ne, ba shakka, zinariya "Cannes Lions". Gwarzon samu da coveted statuette, a gaskiya, nan da nan ta zama shahara. A cikin 'yan shekarun nan, da juri ya ba sosai m ga m kera, amma a wannan shekara da talla aikin Savings Bank samu da Azurfa Lion. Ban sha'awa ra'ayin da aka nuna godiya a festival. Bankin ma'aikata a cikin tsarin na aikin "Streets" da nasarar aiwatar da ra'ayin da ya inganta sabuwar tashar don canja wurin via SMS ko ta musamman mobile aikace-aikace. Don yin wannan, suka jũya zuwa titi aikatawa, wanda ya ga wasu lokaci ya yi da ya dace mataki, da kuma tattara aikace-aikace na yanar. Success aka samu sun fi mayar saboda gaskiyar cewa Savings Bank ya samu kyawawan mai kyau bayani za'a aiwatar da ra'ayoyin. Modern titi art ne musamman shahara tsakanin matasa, da kuma artists aiki a cikin wannan shugabanci, ko da yaushe jawo hankalin da hankali. Saboda haka, da suka samu kudi, bankin abokin ciniki ƙonawa, rayuwa. A sakamakon haka shi da wani da suka cancanta na biyu wuri a festival.