Mene ne hira cikin tallace-tallace? Definition dabara da samfurin lissafi. marketing dabarun

Mutane da yawa yiwuwa ji ko ya gana a kan Internet expanses of sharuddan kamar CTR (daga Turanci «danna-ta hanyar kudi» -. «Darajar CTR") ko Rufewa Rate. Duk wadannan matsalolin suna da ha ta daya na kowa lokaci - da hira cikin tallace-tallace.

Chanza - cewa shi ne

A da ginshikin, da hira - wani "canji" na yuwuwar mai saye a real. Chanza taimaka wajen kimanta yadda ya dace da na kasuwanci, to fahimta, da taimakon wanda ba za ka iya ƙara yawan tallace-tallace. Yadda yin lissafi da hira da tallace-tallace a cikin shagon?

Yana da daraja ambaton cewa ko da idan wannan hira kudi na riba dogara da yawan m saye. Alal misali, a 6% hira da 100 m abokan ciniki riba gefe 6 rubles. Amma idan yawan m buyers ya karu zuwa 1000, riba ya riga 60 rubles (a wannan hira na 6%).

Ta yaya ne hira

Don lissafi da musamman tallace-tallace hira dabara aka ci gaba, wanda shi ne mai sauqi ka tuna. Ga alama kamar haka.

(The yawan abokan ciniki / yawan baƙi) x 100% = Chanza

Wannan shi ne wani rabo na yawan masu saye tsakanin talakawa baƙi ta tara da kashi 100.

Don gane da yadda high dace a kasuwanci, hira rates ya zama kusa da wasu matsayin. Yawanci ya dangana a kan ƙayyadaddu na cinikayya. Alal misali, tufafi Stores, kuma sauran wadanda ba abinci kayayyakin hira rates na 30% ne sosai kyau. Amma shi ke ga rumfarsa ta saida kantuna gane sau da yawa ya kai 75-80%. A da ciniki tare da kunkuntar bayani dalla-dalla, inda zangon ba ma fadi, tallace-tallace hira ne sau da yawa a matakin 10-15%.

By aunawa Abubuwan Taɗi, ya kamata ka shakka la'akari da zirga-zirga. Idan site ko a cikin shagon ta zo ba niyya masu sauraro, shi muhimmanci rage hira.

Misali na kirga hira da kantin sayar da

Bari mu bincika a cikin mafi daki-daki, abin da a hira da tallace-tallace. Bari mu ce mu mallaki wani kananan shagon sayar da alatu Watches. Domin kara tallace-tallace, mun ɓullo da wani online store da wani m zane, mai amfani-friendly dubawa da kuma musamman kwatancin tsada brands. Don yin ajiyar, dole ne ka zabi da kaya ka so, danna "Buy" da kuma samar da bayanai ga shipping. Akwai biyan wani zaɓi kai tsaye a kan site ko a tsabar kudi bayan shigo.

Sai dai itace, manufar da site - don tabbatar da cewa amfani ya cika a cikin tsari siffan. Bayan duk da sanya mataki manajan hade tare da mai saye su tabbatar da tattauna da cikakken bayani game da aikace-aikace.

Kowace rana a kan shafin yanar zo zuwa fiye da mutane 600. Dukkan wadannan mutane danna "Buy" button kuma tafi, ta hanyar duk matakai na wurin biya kawai 6 mutane. Sai dai itace cewa 6 mambobin bar su data - 1% na dukan baƙi zuwa shafin. Saboda haka, da hira da tallace-tallace na mu yanar gizo hanya zai zama 1%. A yawa da shi ko kadan da wuya a ce. A duk ya dogara Insha batu da kuma matakin na gasar a shi. Menene hira da tallace-tallace a tsare, yanzu koyi yadda za a kara Abubuwan Taɗi.

Kara Sales Chanza

Lokacin da akwai wata tambaya ga manajoji kara hira, da sosai farko da tunani - ya kawo a cikin batu na sayarwa ko a yanar mafi baƙi. Alal misali, don yin da kasancewa ya girma daga 600 mutane a kowace rana har zuwa 2000, kuma ma fi. A ka'idar manyan lambobi ne haƙĩƙa inganci, amma akwai wani more mai yiwuwa wani zaɓi.

Muna bukatar mu yi hankali, kowace rana bincike da kamfanin ya gudanar, da bukatun da abokan ciniki da kuma a kan tushen da wannan bincike don inganta sabis, inganta da kuma bunkasa da shafin. Saboda haka, za mu samu karin kara for your data kasance abokan ciniki. Wani sabon kawai ba na so mu bar.

Kawai da akai aiki a kan aikin na taimaka wa wani karuwa a ribar. Kuma a cikin aikin wannan muhimmanci irin rawa da aka zaɓa marketing dabarun.

marketing dabarun

Mun gane cewa wannan hira da tallace-tallace. Yanzu la'akari da irin wannan abu a matsayin marketing dabarun - wani bangare ne na overall dabarun na kungiyar. Wannan shi ne wani takamaiman sa na ayyuka, shan la'akari da halin da ake ciki a kasuwa, ma'ana marketing tashoshi domin cimma ingancin sakamakon

A mafi darajar for wani marketing dabarun ne ta shirya kisa. Bugu da kari, da bukatar su yi yau da kullum bincike na halin yanzu kasuwar bukatun. Wannan zai taimaka haifar da kayayyakin bukata wasu kungiyoyin na masu amfani da.

Shirin a marketing dabarun kunshi uku bulan:

- Analysis na halin da ake ciki, ko da za su gudanar da wani cikakken duba na yanzu halin da ake ciki na kamfanin, ta yanayi da kuma m nan gaba.

- Nazari a raga da kuma hanyoyin da za a cimma su.

- Zabi na kida da cewa za a iya amfani da mafi yadda ya kamata su bi zaba dabarun.

A tattalin arzikin ne domin sanin marketing dabarun, akwai na musamman matrix. Sun yi dabarun yanke shawara a ƙayyadaddu.

Daya daga cikin shahararrun - Matrix Boston Consulting Group. Its sauran sunan 'kasuwar share - kasuwar girma. " A cikin marigayi 60s da matrix ci gaba da amfani a yi m "Boston Consulting Group". A cewar ta, wani kamfanin da aka bayyana a matsayin Naira Miliyan Xari total na samar raka'a yana kokarin ta hanyar fayil analysis. Wannan tsari ba ka damar tsarin duk da matsaloli a kamfanin ta dabarun. An halin da dangi sauki, amma babban drawback - da rashin daidai samfurin kimantawa, ne a tsakiyar matsayi, wanda mafi yawansu, wani kamfanin.

Akwai kuma wani tsararru na gasar daga cikin United States ƙirƙira by wani masanin kimiyya M. Porter. Jigon ya ra'ayi ne cewa for high matakan da riba da m dole ne da karfi da matsayin dangane da fafatawa a gasa a fannin su.

Daga dukkan iri-iri na kasuwanci dabarun ya kamata ka lura da wadannan:

- The dabarun} ir} gabatarwar sabon kayayyakin da fasahar.

- diversification, watau karbo daga kayayyakin da ba su da alaka da babban kasuwanci na kamfanin.

- Internationalization --din-din damar zuwa kasuwanni waje.

- rabawa, ko a cikin wasu kalmomi, wajen inganta dabarun ga mutum mabukaci kungiyoyin (segments).

Akwai sauran iri marketing dabarun. Sau da yawa sosai, sha'anin Mix abubuwa daga daban-daban dabaru, al'amurra da kansa musamman ra'ayi.

Marketing Strategy (misali)

Misali mu shagon alatu Watches kawo kasa da riba. Yawan maziyarta zuwa ga website online store da aka girma, amma da rabo daga cikin hira da ya rage a wannan matakin. Aiki daidai da shirin, mun nazarci halin yanzu halin da ake ciki, za mu gane mu kasawan. A wannan mataki, ya kamata ka shakka sanin ko hoto na manufa mabukaci. Kada ka manta ka yi nazarin bada shawarwari na fafatawa a gasa, a cikin masana'antu.

A analysis bayyana cewa da wadannan dalilai da wani mummunan tasiri:

- hadaddun site aiki.

- rashin fasaha bayanin irin kaya;

- zangon aka iyakance kawai da tsada watches.

Bisa ga wadannan counters, manazarta lura cewa da shafin ya zo a manyan yawan tsakiyar aji-mutane, da matakin na samun kudin shiga ba ya isa mu manufa mabukaci.

A kan tushen da tattara bayanai da muka tsai da shawara su bi} ir} dabarun. Fadada kewayon sabon nau'i-nau'i daga dukiya wadda ba na baya zuwa ingancin mu core kayayyakin, amma a rage farashin.

Muna shirin wani yawan matakan don aiki na katin zane da kuma jikewa da sabon kayayyakin da amfani bayanai. Duba ci gaba a aiwatar da dabarun a duk m, saukarwa.

Cewa, irin wannan zai iya zama wani marketing dabarun. Misali ya nuna yiwuwar tunanin ta hanyar da matakai a cikin kasuwanci gaba da fitar da manyan riba a sakamakon.

Me ya kamata ka yi tuntube da kamfanin dillancin

Yanzu ya zama Popular don aikawa zuwa hukumar na internet marketing. Irin wannan hadaddun hanyoyin kamar lissafi na hira, kasuwar analysis, sami kasawan, samar da dabarun sayar da kayayyaki da kuma shirin ta ganin shirya gwani ilimi na musamman. Irin wannan ma'aikacin dole ne bayyananne fahimtar duk sharuddan da Manuniya. Yana da kyawawa da cewa a baya shi ne mai real gwaninta na yin aiki a kan irin wannan ayyukan a cikin kasuwanci yankin.

Idan ba za ka iya samun irin wannan wani ma'aikaci a jihar, da dama bayani zai zama don amfani da marketing hukumar. Tunda mafi yawan talla yanzu gudun hijira zuwa Internet, amma ba tare da kamfanoni yanar babu tsanani kamfanin kawai ba zai iya yi, akwai fiye da hukumomin da cewa kware a internet marketing.

Yawanci, wadannan kungiyoyi samar da cikakken sabis don gabatarwa da ku alama. Bugu da kari kan bunkasa kasuwanci dabarun, hukumar za ta kafa domin ku kunsa da banner ads, zaɓi shafin yanar gizo don tayin. Internet marketing dillancin ne ma hannu a search engine gabatarwa, da halitta da cika da shafin.

By zabi na dan kwangila ya kamata a kusata da babban alhaki ne. Bayan duk, shi zai fi mayar dogara ne kan nasarar da kamfanin da wasan kwaikwayon na da manyan ayyuka - saduwa mabukaci bukatar da karuwa ribar.

Yanzu ya bayyana cewa irin wannan hira a cikin tallace-tallace da kuma sayar da dabarun.