Mallaka "Starbucks" a Rasha

Ci gaba da kuma gabatarwa da wani recognizable kamfanoni iri - kusan mafi muhimmanci aiki domin novice kasuwa ko dan kasuwa ya riga ya faru, aka duba yiwuwar wani sabon kasuwanci ra'ayin. Amma akwai wani hanya, wanda damar yin your kasuwanci recognizable - da yin amfani da data kasance, tabbatar a tsawon shekaru da iri. Franchising ko kamfani, a zahiri - sayan daga mai shi daga cikin rare da kuma kudi da kamfanonin gudanar da hakkokin yi kasuwanci tare da alamar kasuwanci ce. Amfanin wannan wata ma'amala ba za a iya overestimated. Tare da iri mai saye (franchisee) an kubutar da kanta ci gaban dabarun, recognizable kasuwanci image, da kuma, a lokacin da ta je catering kamfanoni, sa'an nan akayi girke-girke.

The shugaban da ya fi sauri biya kanta abu na wani kamfani ne yadu gane matsayin da gidan cin abinci kasuwanci. Mafi yawa daga cikin "Refayawa" catering yarda kasuwanci da kamfani, ba shakka, batun tsananin yarda da dukkan yanayi na yarjejeniyar lasis.

Duk da haka, wadanda suka shirya irin wannan hadin gwiwa tare da sanannun American kamfanin Starbucks a Rasha iya fuskantar wasu matsaloli. Mene ne dalilin da kuma yadda zan iya zama franchisee na almara iri?

Game da kamfanin

Daya daga cikin mafi nasara brands a Amurka, kofi shop sarkar "Starbucks", m a gida da kuma a duniya, ba yawa na baya zuwa gidajen cin abinci, "McDonald ta". Jin dadi "gida" yanayi na cibiyoyin, high quality na kayayyakin miƙa, marabtar hali ga wani abokin ciniki da kuma bambance bambancen menu - Waɗannan su ne halaye da yin kofi "Starbucks" ne a babban bukatar. Baƙi "Starbucks" shi ne sau da yawa m saduwa shahara mutane da muhimmanci sabuwar dabara na kamfanin - kamfanoni kofin zafi abin sha ya zama wani sifa da yawa Hollywood fina-finai da kuma TV jerin.

A tarihin da iri daga wani karamin shagon zuwa alama of America

A tarihin na almara coffeehouse sarkar fara a 1971 tare da store, wanda ya bude a Seattle uku matasan {asar Amirka. A daidai wannan lokaci, 'yan kasuwa sun fito da wani logo cewa yanzu da aka sani a duk faɗin duniya - a stylized aljannar ruwa ko alamar ban tsoro a kan wani kore bango.

Point of sale, qware a sayar da kofi wake da kuma na musamman kofi inji, da farko ya ba Popular tare da yan unguwa. Wannan duk canza a lokacin da kantin sayar da manajan zo Govard Shults - a kasuwa, suka yi wa "Starbucks" kamar yadda yake a yau. Shi ya samarwa wani sabon ra'ayi domin da "Starbucks" - da sayar da kofi a gasar cin kofin karo na farko a Amurka. Har ila yau, daga baya, a lokacin da ya kasance sabon abu daga cikin cibiyar sadarwa "Starbucks 'Schultz ƙirƙira su ne na daidai duk makarantu.

Irin wannan "Starbucks" bãyukansu ga manufofin ya zuwa yanzu. A cibiyoyin karkashin wannan logo ko da yaushe sake ƙirƙirarsu ciki da kuma jin dadi yanayi na farko kofi gidaje, wasa guda music, kyauta Wi-Fi, da ma'aikatan m kuma sosai m, kuma duk da drinks da abinci ne consistently high quality. Wannan kuma ya shafi wani kofi shop inda kamfani "Starbucks", ba tare da la'akari da kasar inda ma'aikata da aka located.

Cewa, baya daga kofi, za ka iya saya a kantin kofi "Starbucks"

Kamfanoni da kore "Starbucks 'logo tayin baƙi ba ne kawai na farko-aji kofi kofin. A kofi menu yana da wani babban zaɓi na teas da mai fadi da kewayon desserts, zafi da sanyi appetizers. "A misali sa na" American menu hada da sandwiches, muffins, pastries, Cheesecake, cookies, m yanã shã. Harkokin waje kofi "Starbucks" kamfani wanda aka bayar da American kamfanin, kammala wannan jerin gida jita-jita na kasar inda ma'aikata da aka located.

A raba abu na samun kudin shiga - tsarabobi kofi. Tare da logo "Starbucks" hašin za'a iya sayansu babban dabara na wannan kamfanin - wani roba zobe ga kofin tare da wani zafi sha, da kuma daban-daban kayan ado: badges, mugs, iyakoki da kuma more.

Franchising "Starbucks" a waje da Amurka

Somin-ta ~: "Starbucks" - daya daga wadanda kamfanonin da cewa sun ce ba su sayar da kamfani, wannan bayanai ne ko da a kan official website na cibiyar sadarwa na kofi gidaje. Duk da haka, dukan cibiyoyin "Starbucks", da ke aiki a fiye da 60 a} asashen duniya, game da 60% ba su kasance kai tsaye ga American kamfanin, da kuma aiki a karkashin "yarjejeniyar lasis" a cikin abin da suka yi da hakkin ya yi amfani da alamar kasuwanci da kuma fasaha.

A Turai, kazalika da mahaifarsa na kamfanin, kamfani kofi gidaje, "Starbucks", bisa manufa, ba samuwa ga kowa. Fadada na cibiyar sadarwa a nan ne kawai saboda da saye da babban ofishin na data kasance cibiyar sadarwa na kananan gidajen cin abinci da kuma cafes.

Me hadin gwiwa tare da kamfanin "Starbucks"

Duk da cewa a cimma wata kamfani kamfanin "Starbucks" - wani aiki da wuya matuƙa, nema ga hadin gwiwa tare da kamfanin ne har yanzu da yawa. Wannan shi ne da farko saboda da high kyawawa daga cikin iri ga jama'a, a takaice payback lokaci na zuba jari da kuma wani kyakkyawan suna online Stores. Bayan kasancewa iya bude wani kantin kofi karkashin sanannen shopping "Starbucks" iri, wani kamfani na wannan kamfanin ya ba da abokan wani yawan abũbuwan amfãni:

• sana'a sha girke-girke, da kuma zafi da sanyi appetizers da kuma desserts.

• damar yin amfani da mai fadi da kewayon cibiyar sadarwa "Starbucks.

• damar, tare da shawara da kamfanin, to dace da na gargajiya na kasa abinci menu.

• tallafi da shawara a cikin horo na ma'aikata.

• shawarwari a kan ciki zane na cibiyoyin, bisa ga kullum yarda da matsayin.

• shawara a kan samar da wani jin dadi da yanayi, muhimmi a duk cibiyoyin "Starbucks": music, sabis, aiki tare da baƙi da kuma sauransu.

Coffeehouses "Starbucks" a Rasha

A farko kamfani "Starbucks" bayyana gwada da kwanan nan, a Rasha, a 2007. Na dogon lokaci da Rasha babban birnin kasar shi ne kawai birni inda za ka iya ziyarci wani kofi shop, aiki a kan hanyar sadarwa lasisi. Kuma har yau ya gama da wani lasisi yarjejeniyar for aiki a Rasha ne yafi wuya a sauran kasashe. Dalilin wannan m, kuma ko da nuna bambanci ga Rasha kasuwanci da kamfanin "Starbucks" ba boye - fitowan daga cikin iri a cikin kasar da aka riga da babbar fitina daga cikin American kamfanin da Rasha m, kawai sanya cikin 2004 alamar kasuwanci kofi.

Babban wahala ne cewa janar hanya na yadda za a samu da kamfani "Starbucks" a cikin ƙasa na Rasha, kazalika da guda price, har yanzu ba ya wanzu. Kowane aikace-aikace an dauki akayi daban-daban, tattaunawa game da adadin ma'amaloli da za'ayi kai tsaye tare da nema.

Don zama wani franchisee 'yan takara daga Rasha za su tuntube kai tsaye tare da kamfanin wakilan, barin official website of "Starbucks" aikace-aikace a kan wata alaka Turanci. A cikin aikace-aikace, ban da shirye hadin kuma bi da dukan bukatun da lasisi, dole ne ka saka your data, lambobin sadarwa, your kamfanin sunan (idan an zartar), bayyana your nasarori a fannin kasuwanci da kuma kudi damar a wannan lokacin.

Bukatun ga "Starbucks" ga hadin gwiwa

Kofi gidan sarkar ƙaunar nasu kasuwanci suna. High bukatun ake yi wa nasu kofi shagunan, kuma zuwa cibiyoyin wanda bayar "Starbucks" kamfani. A yanayin sa a gaba ta hanyar kamfanin zuwa wani, da dukan franchisees, wani na iya ze impracticable. Saboda haka, don samun wani kamfani da kammala wadannan yanayi:

• Da mai nema, dole ne mallaka a dace wuri: ba kasa da 60 sq. mita, da m gundumar na wani babban birni, kofofi located a kudu ko gabas. A nan, baicin aka bai wa gabatarwa a harkar muhimmanci wurare - tashar jirgin, filin jirgin sama, jami'o'i, asibitoci da sauransu.

• A gaban wani m adadin free kudi.

• A chances na hadin gwiwa zai karu sosai, bayar da cewa nema riga da kasuwanci kwarewa. Alal misali, nasarar tasowa da kansa kasuwanci.

• A farko ya wadãtu da aikace-aikace daga mutane da aka sani, kuma sun kasance m.

Amma ko da idan kamfani da aka amince da kamfanin ya fara aiki, kamfanin kula da m da m saka idanu na aiwatar da yanayi, ingancin kayayyakin da kuma ayyuka. A gano ba yarda da matsayin da duk kofi gidaje, da kamfani "Starbucks" iya da kyau a janye.

Nawa ne mai kamfani cibiyar sadarwa na kofi gidaje, "Starbucks"

Wata sifa ta hadin gwiwa tare da wannan cibiyar sadarwa na Stores cewa kamfani "Starbucks" na bukatar a fairly m zuba jari. A cewar kwararru, da kuma yi ado na daya murabba'in mita kofi zai kudin daga $ 2 da dubu. "The zaki ya share" na hauhawar farashin, ba shakka, ke da sayan dole kayan aiki da kuma ciki wurare. A cikin wannan adadin hada da kudin sayen kayayyakin, wanda aka sani da suna, ya zama ya dace quality.

Saboda haka, idan muka lissafta da farko babban birnin kasar, wadda za ta yi da su zuba jari a cikin kungiyar da kuma tsari na kofi, ba tare da kudin cikin dakin, shi za a iya ce cewa kamfani "Starbucks" a Rasha za kudin game da 150 to 180 dala dubu.

Yadda riba ne zuba jari daga babban birnin kasar? Bisa ga kofi kwarewa "Starbucks", da ke aiki a babban birnin kuma a St. Petersburg, za mu iya cewa duk da halin kaka cika wa ga suna fadin da matsayin na kasuwanci lokaci - game shekaru biyu na aiki.